Monday, January 11, 2016

Letting Go of the Words : Writing Web Content that Works

Janice (Ginny) Redish
online access from Ebook Central Academic Complete
check holdings in CityU Library Catalogue

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
•New material on content strategy, search engine optimization, and social media
•Lots of new and updated examples
•More emphasis on new hardware like tablets, iPads, and iPhones

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." -e.learning age, Nov 2014

(Excerpt from amazon.com)

盡管去做: 無壓工作的藝術 (Getting Things Done)

戴维·艾倫 (David Allen)
online access from EBSCOhost Audiobook Collection
check holdings in CityU LibraryFind

戴維·艾倫開出的處方救了我的命!一直以來,我幾乎淹沒在需要跟蹤處理的郵件和工作的海洋裏,透不過氣來。是戴維提供的自我管理模式,讓我的心平靜下來,並且工作效率也奇跡般地提高了!沒有一位e時代的領袖和先鋒能忽略這本書的存在!

戴維·艾倫曾說:“始終如一地堅持做一些看似瑣碎的小事,長此以往,將會産生重大的影響。”他的見識和具有實用價值的經驗令人歎爲觀止。如果你希望繼續保持懶散低效的作風,別碰這本書,如果你希望你的生活變得輕鬆有序,那就多讀上幾遍吧。

(摘錄自amazon.cn)

你希望既出色地完成工作,又可以快樂地享受生活嗎?本書向你介紹了如何獲取更加旺盛的精力,如何變得更加輕鬆自如,事半功倍的方法。作者在本書中揭示的方法,在各種類型的企業中,在每一種工作層面上,在不同的文化氛圍中,甚至在家庭和學校裡,都已經得到了証明是功效卓著的。

(摘錄自douban.com)


Monday, January 4, 2016

Make Waves: Be the One to Start Change at Work and in Life

Patti Johnson
online access from Books24x7
check holdings in CityU LibraryFind
Make Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these “wave-making” behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes.

Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change.

Wave Makers profiled include:

Clint Hurdle: Manager of the Pittsburgh Pirates; believes in positive attitude and culture and changes the MLB clubhouse; this year leading the Pirates to their first winning season since 1992.

Charley Johnson: Started Pay It Forward foundation.

Joe Nussbaum: Started Big Event at Texas A&M when in college in the ’80s and has continued to grow; largest one-day college community service day in the country and has been adopted by over seventy universities.

Emma Scheffler: High school soccer player who started Insulin Angels, a nonprofit for children diagnosed with diabetes, after her own diagnosis; feared her dream of college soccer was over, so engaged other students and local hospitals after thinking about how to make her diagnosis a positive.

Allen Stephenson: Started Southern Tide at twenty-two-years old when in med school and followed a passion to create a clothing line; built momentum by creating interest and participation on southern college campuses; they are now growing rapidly and it started with a great polo shirt.

(Excerpt from amazon.com)

想象香港的方法:香港小說(1945-2000)論集

蔡益懷 著
check holdings in CityU LibraryFind

香港是一座華美的城市,也是一個悲情的城市。香港小說“說”出了香港的故事,香港小說家用不同的方式觀照著這個城市,又塑造著這個城市,並用他們的“語言”構造了一座文學的“香港”。香港有說不完的風情,也有說不完的故事,且看作者蔡益懷──想像香港的方法。

(摘錄自cp1897.com.hk)

Monday, December 28, 2015

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

Chris Taylor
online access from EBSCOhost
check holdings in CityU LibraryFind

In 1973, a young filmmaker named George Lucas scribbled some notes for a far-fetched space-fantasy epic. More than forty years and $37 billion later, Star Wars–related products outnumber human beings, a stormtrooper army spans the globe, and “Jediism” has become a religion in its own right. Lucas’s creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, influential, and interactive franchises of all time. Yet until now the complete history of Star Wars―its influences and impact, the controversies it has spawned, its financial growth and long-term prospects―has never been told.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend. He also jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett’s helmet, all to find out how Star Wars has attracted and inspired so many fans for so long.

Since the first film’s release in 1977, Taylor shows, Star Wars has conquered our culture with a sense of lightness and exuberance, while remaining serious enough to influence politics around the world and spread a spirituality that appeals to religious groups and atheists alike. Controversial digital upgrades and critically savaged prequels have actually made the franchise stronger than ever. Now, with a new set of savvy bosses holding the reins and Episode VII on the horizon, it looks like Star Wars is just getting started.

An energetic, fast-moving account of this creative and commercial phenomenon, How Star Wars Conquered the Universe explains how a filmmaker’s fragile dream beat out a surprising number of rivals and gained a die-hard, multigenerational fan base―and why it will be galvanizing our imaginations and minting money for generations to come.

(Excerpt from amazon.com)





Sunday, December 27, 2015

小王子 (The Little Prince = Le Petit Prince)

安東尼‧聖修伯里 (Antoine de Saint-Exuper)
online access from iRead eBook
online access from SuperStar Digital Library
check holdings in CityU LibraryFind

Le Petit Prince 小王子享譽全球70年,每個人心中獨一無二的成人童話經典
譯本多達27國語言,僅次於聖經

一位來自某顆遙遠小星球的小王子,因為和一朵他深愛的玫瑰花兒鬧別扭,同時也懷著想要了解外面世界的渴望,離開自己的星球,進行了一場“星際旅行”。他走訪了不同的星球,見到了形形色色的人和事,這些人和事讓天真的小王子困惑迷茫,深感不解。最後他來到了地球,降落在沙漠上,在那裡遇到一位由於飛機發動機故障而迫降的飛行員,於是他們成了好朋友。旅行見聞,以及和飛行員的交流,讓小王子對世界、對生活、對愛有了新的認識,他像一位精靈一樣,道出許多人生真諦。同時也讓作為成年人,卻內心葆有童真的飛行員重新對生命進行了思考。

最終,本不屬於地球的小王子帶著對生命的感悟,在蛇的幫助下拋棄沉重肉身——以肉體死亡的方式——返回自己的星球,去照料他的世界,愛護他的玫瑰花兒。他的飛行員朋友則懷著淡淡的憂傷,想念著這位小朋友,品味著靈魂超脫的歡欣與孤獨……

(摘錄自douban.com)