Monday, March 31, 2014

The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

Lee LeFever 
online access from Books24x7 
check holdings in CityU Library Catalogue

Your guide to becoming an explanation specialist 

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:
• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
 • Present: Produce remarkable explanations with visuals and media.

 The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

 (Excerpt from amazon.com)


開口就讓你變心: 打動人心的 14 種說服技巧 (Presentations that Change Minds)

喬許・高登 (Josh Gordon)
online access from McGraw-Hill Education 
check holdings in CityU Library Catalogue

改變聽眾的想法──不論是針對一項產品、一套解決方案,或是一種服務。讓所有人變成你的銷售資源,讓所有人對你提出的東西充滿興趣。讓所有的聽眾自動與你站在同一陣線,最後,拿到訂單才算是完成你的目的。

要達成這樣的目的,你是否具備說動聽眾依你要求行動的說服力?你是否能改變聽眾的集體態度?不管你是要別人買你的產品、資助你的研究、採取你的方案、學習你的經驗、或者信任你的願景,<開口就讓你變心>將給你必需的技巧。

演說大師喬許・高登已經開發出十四種經驗證有效的策略,幫助你應付各種聽眾。你會學到如何創造興奮感、運用幽默感、建立信任感、說故事,並確使你充分把握機會將理念呈現給觀眾。

運用其獨特、百發百中的方法,高登能幫助創造一種最適合你的聽眾的演說。他深入介紹了十四種能開口就讓你變心的策略,以此讓人們接納你的新想法、改變他們的觀念、或者提供你資金,各行各業人士均適用。他在本書中提出的策略可以讓你學到:
 • 執行每種策略的真實個案。
 • 說明策略如何改變聽眾心意。
 • 避免的危險假設。
 • 預測和發掘機會的方法。
 • 準備戰略,這樣你在面對每一群聽眾時,都有必勝計畫。
 • 最具影響力的講演技巧。
 • 確認取得承諾、改變或生意的策略。

你要面對各式各樣不同的人,因此每次講演都必須仔細地設計,以贏得聽眾。有了正確的策略,你就能為這群聽眾裁製特殊需求的演說,贏取他們認同,獲得你要的結果。 

(摘錄自博客來網路書店)



Monday, March 24, 2014

One Word That Will Change Your Life

Dan Britton, Jimmy Page, Jon Gordon 
online access from Books24x7 
check holdings in CityU Library Catalogue 
check print books on the same subject in CityU Library Catalogue

One Word is a simple concept that delivers powerful life change! In 1999, the authors discovered a better way to become their best and live a life of impact. Instead of creating endless goals and resolutions, they found one word that would be their driving force for the year. No goals. No wish lists. Just one word. Best of all . . . anyone, anytime can discover their word for the year.

One Word that will Change Your Life will inspire you to simplify your life and work by focusing on just one word for this year. That’s right! One Word creates clarity, power, passion and life-change. The simple power of One Word is that it impacts all six dimensions of your life – mental, physical, emotional, relational, spiritual, and financial. Simply put, One Word sticks. There is a word meant for you and when you find it, live it, and share it, your life will become more rewarding and exciting than ever.

Join thousands of people and hundreds of schools, businesses, churches, and sports teams who have found their one word . . . and discover how to harness the transformational power of One Word.

The book includes a personal Action Plan and simple process to help you discover your word for the year.

(Excerpt from amazon.com)


勇於思考的魔力 (Magic of Thinking Big)

大衛‧施瓦茲 (David Joseph Schwartz)
online access from SuperStar Digital Library
check holdings in CityU Library Catalogue

「為20世紀美國最傳奇的勵志經典,本書從1959年首印至今,一直非常暢銷,影響了美國幾代人,並被翻譯成數十種文字,風靡全球。很多企業的營銷人員幾乎更是人手一冊,作為每日必讀的自我激勵“聖經”。人們一直把本書與戴爾‧卡耐基、拿破侖‧希爾的勵志經典並列,很多評論家甚至認為本書的影響超過前兩者的作品,因為施瓦茲的著作值得細細讀幾年,而不僅僅是流行一時。

本書認為成功者和其他人的區別在於自信心、積極的思考和自我強化鍛煉。作者因此提供了許多具有實際指導意義的建議、技巧及原則,它們將使你具備勇於思考的神奇力量,從而帶給你夢寐以求的成功、快樂和滿足感。書中每個技巧都用活生生的趣聞逸事加以說明,讀起來輕鬆愉快。你所看到的,不僅僅是應該做什麼,更重要的,你將學會如何把每個原則應用於現實。

 (摘錄自博客來網路書店)



Monday, March 17, 2014

Impatient Optimist: Bill Gates in His Own Words

Edited by Lisa Rogak
online access from Books24x7
check holdings in CityU Library Catalogue
check print books on the same subject in CityU Library Catalogue

Bill Gates, the founder and former CEO of Microsoft, has been a revered, and occasionally controversial, worldwide business icon for more than three decades.

Recognized by most as an ingenious visionary, and painted by some as a tyrannical, less-than-scrupulous empire builder, Gates has had an unignorable impact on the growth of digital technology in daily life over the past 30 years. Even his sharpest critics have to acknowledge the obvious: Gates helped spearhead one of the greatest revolutions in modern history by seizing on the importance of software to the rise of the personal computer, along the way turning an arcane, specialized technology into a commonplace tool for the office and home.

Gates has long been ranked as one of the world’s wealthiest men--which gave him a name recognition far greater than that of most CEOs--and businesspeople of all stripes have looked to him as a role model, using his words and business strategies to help create, inspire, and grow their own companies. After he stopped running Microsoft's day-to-day operations in 2008 to devote himself full-time to the Bill & Melinda Gates Foundation, a kinder, gentler Gates began to emerge. As a result, people actively involved in the philanthropic world, whether in professional, part-time, or personal capacities, began to develop a new appreciation for the man.

Bill Gates’s second act is no less compelling than his first. And whether you’re interested in his personal life or looking for inspiration to drive you forward in your own business endeavors, Impatient Optimist: Bill Gates in His Own Words has much to offer. As the tech giants who distinguished the turn of the 21st century shape public life in ways that outstrip the efforts of the previous century's titans of industry, we look to figures like Gates for inspiration as one of America's greatest business icons. This book will surely feed the world's curiosity about one of the most important leaders of the digital age.

(Excerpt from amazon.com)


上海的美麗時光

陳子善 著
online access from AiritiBooks 
check holdings in CityU Library Catalogue 
check print books on the same subject in CityU Library Catalogue

作者陳子善為上海人,對昔日的「遠東第一大都市」懷有深厚的感情,本書正是他梳理和解讀現代上海、文學上海文字的結集,分「上海羅生門」和「文化上海」兩輯。從徐志摩到邵洵美、從郭建英到木心、從張愛玲到東方蝃蝀,還有上海的咖啡館、上海的名人故居、上海的舊書店……,上個世紀三、四十年代的「春申舊事」奔流作者筆端,歷史的、摩登的、多元的上海透過本書重新走近我們。

 (摘錄自博客來網路書店)








Monday, March 10, 2014

China's Urban Billion: The Story Behind the Biggest Migration in Human History

Tom Miller 
online access from ebrary 
check holdings in CityU Library Catalogue

By 2030, China's cities will be home to 1 billion people one in every eight people on earth. What kind of lives will China's urban billion lead? And what will China's cities be like?

Over the past thirty years, China's urban population expanded by 500 million people, and is on track to swell by a further 300 million by 2030. Hundreds of millions of these new urban residents are rural migrants, who lead second-class lives without access to urban benefits. Even those lucky citizens who live in modern tower blocks must put up with clogged roads, polluted skies and cityscapes of unremitting ugliness. The rapid expansion of urban China is astonishing, but new policies are urgently needed to create healthier cities.

Combining on-the-ground reportage and up-to-date research, this pivotal book explains why China has failed to reap many of the economic and social benefits of urbanization, and suggests how these problems can be resolved. If its leaders get urbanization right, China will surpass the United States and cement its position as the world's largest economy. But if they get it wrong, China could spend the next twenty years languishing in middle-income torpor, its cities pockmarked by giant slums.

 (Excerpt from amazon.com)


中國古典文學之美

艾華
online access from AiritiBooks 
check holdings in CityU Library Catalogue
check print books on the same subject in CityU Library Catalogue

「弱水三千,我獨取一瓢飲。」本書即取其韻文部仿,分詩經、楚辭、漢賦、詩歌、詞曲戲劇各篇。 

將其淵源、名稱、演變,作有系統之介紹說明。有難解之處,加以注音並解釋。 凡作品具有文學價值、可讀性甚高,不論真偽如何,一概予以保留,作為欣賞。 

對於一個初入門者,本書不啻是最好的敲門磚,因為所有的問題,均為你釐清,整理有序,一目了然,可以直接鑽研專書,節省不少摸索的工夫。尤其是喜歡中國文學,又不得其門而入者,譬如唐詩在中國文學佔一重要地位,而唐詩三百首又是大家耳熟能詳,但何謂古體?樂府?近體?律絕? 

在本書內,均有詳細的說明,一解心中疑惑,增加對詩歌的瞭解。

(摘錄自三民網路書店)



Monday, March 3, 2014

Media in Hong Kong : Press Freedom and Political Change, 1967-2005

Carol P. Lai
online access from ebrary
check holdings in CityU Library Catalogue

This book examines the Hong Kong media over a forty year period, focusing in particular on how its newspapers and TV stations have struggled for press freedom under the colonial British administration, as well as Chinese rule.

Making full use of newly declassified material, extensive interviews and specific case-studies, it provides an illuminating analysis of the dynamics of political power and its relationship with media censorship.

Overall, this book is an impressive discussion of the evolving face of the Hong Kong media, and is an important contribution to theoretical debates on the relationship between political power, economics, identity and journalism.

 (Excerpt from amazon.com)


道德的人與不道德的社會 (Moral Man and Immoral Society)

萊茵霍爾德.尼布爾 (Reinhold Niebuhr)
online access from SuperStar Digital Library
check holdings in CityU Library Catalogue

《道德的人與不道德的社會》名著譯叢作者R.尼布爾,美國當代最著名的基督教哲學家,一生著述甚豐,本書是他的代表作之一,系統闡述了他的倫理學和政治學觀點。作者認為,在不可避免的人類分裂及沖突面前,集團主義的殘酷,理性主義者和社會科學者的無能都加劇了人類經濟鬥爭和政治鬥爭帶來的悲劇,道德的人在這不道德的社會中能否生存下,成了我們當代面臨的最大問題。

 《道德的人與不道德的社會》集中地體現了作者應用基督教倫理思想對現實社會的分析和研究。

 在《道德的人與不道德的社會》中,作者首次提出了必須在個人的社會道德行為與社會群體(包括國家的、種族的、經濟的社會群體)的社會道德行為之間作出嚴格的區別,並根據這一區別說明那些總是讓純粹個人道德觀念感到困惑難堪的政治策略的必要性和存在的理由。

 (摘錄自博客來網路書店)