Monday, November 25, 2013

The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences

Mark Smiciklas
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Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains:
* What infographics are, and why they work so well
* How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts
* How to communicate the "personal" through infographics
* Best practices for observation, processing ideas, creating highly effective infographics, and publishing them
* How to plan for and measure the ROI of infographics
* And much more...

(Excerpt from


曾偉禎 著
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Monday, November 18, 2013

The Unwritten Rules of PhD Research

Marian Petre and Gordon Rugg
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"I feel grateful to have found this book only a year into my PhD. It has opened my eyes to the world of academia. There is more to a PhD than just research in the sense of working on a problem, getting some results and publishing your findings. This book has allowed me to open my eyes and see all the other things I should be doing to fully succeed at my endeavour of becoming a researcher myself."
Dominic Hosler, University of Sheffield

This bestselling book on the process of PhD research provides readers with engaging discussion and comprehensive guidance on aspects that other books don't usually mention.

Covering all the key topics of the previous edition, including what a PhD is really about, how to do one well, how to decipher what your supervisor actually means by terms like 'good referencing' and 'clean research question', and how to design, report and defend your research, the authors continue to offer an accessible, down-to-earth, and insightful account of the whole PhD process. Their advice addresses how to avoid some of the pitfalls en route to a successful submission.

Updated throughout, the new edition includes new material on:
• Critical thinking
• Research skills
• The route to research independence
• Different models of study

(Excerpt from

漢字王國 : 講述中國人和他們的漢字的故事

林西莉 著
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Monday, November 11, 2013

The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty

Sam L. Savage
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A must-read for anyone who makes business decisions that have a major financial impact.

...  In The Flaw of Averages, Sam Savage­known for his creative exposition of difficult subjects­describes common avoidable mistakes in assessing risk in the face of uncertainty. Along the way, he shows why plans based on average assumptions are wrong, on average, in areas as diverse as healthcare, accounting, the War on Terror, and climate change. In his chapter on Sex and the Central Limit Theorem, he bravely grasps the literary third rail of gender differences.

Instead of statistical jargon, Savage presents complex concepts in plain English. In addition, a tightly integrated web site contains numerous animations and simulations to further connect the seat of the reader’s intellect to the seat of their pants.

The Flaw of Averages typically results when someone plugs a single number into a spreadsheet to represent an uncertain future quantity. Savage finishes the book with a discussion of the emerging field of Probability Management, which cures this problem though a new technology that can pack thousands of numbers into a single spreadsheet cell.

(Excerpt from


淳子 作
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Monday, November 4, 2013

Picture Perfect Practice: A Self-Training Guide to Mastering the Challenges of Taking World-Class Photographs

Roberto Valenzuela
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Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don’t know how to pose, how can you take control and get a great shot no matter the situation? In Picture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements–locations, poses, and execution–that you can use to unlock the photographic opportunities lying beneath every challenging situation.

Valenzuela stresses the need for photographers to actively practice their craft every day–just like you would practice a musical instrument–in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you’ll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more. The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he’s shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like “Lighting through Direction” and “Simplicity through Subtraction,” reveals Valenzuela’s overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer.

If you’ve been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image–or if you simply want to become a better shooter but don’t know where to start–Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you’ve always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.

(Excerpt from

Portrait Photography
Portrait Painting
[Accessible on Campus Only]

攝影眼 : 視覺語言的字彙與文法 (Photographically Speaking)

David DuChemin
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影像框架中的所有內容都有其意義,而 duChemin 主張,攝影師必須有意識地、謹慎地選擇要將哪些元素框入畫面,並決定畫面的結構與呈現方式。在本書後半部,duChemin 更進一步將這套方法應用在他自己的作品上,帶領你探索 20 張影像作品中的視覺語言,並討論那些刻意挑選的元素與決策,是如何進入了影像的創作之中,並為其成功帶來貢獻。


Featured Group: Photography
(Works by significant photographers from the late 19th century to the present, chronicling people, events, and places of our time, as well as images documenting the development of landmark processes and technologies, from early daguerreotypes to contemporary prints.)
[Accessible on Campus Only]