The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being In Charge Isn’t What It Used to Be

Moisés Naím
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Mark Zuckerberg's inaugural pick for his "Year of Books" challenge, The End of Power updates the very notion of power for the 21st century. Power, we know, is shifting: From West to East and North to South, from presidential palaces to public squares, from once formidable corporate behemoths to nimble startups and, slowly but surely, from men to women. But power is not merely dispersing; it is also decaying. Those in power today are more constrained in what they can do with it and more at risk of losing it than ever before.

In The End of Power, award-winning columnist and former Foreign Policy editor Moisés Naím illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor. Drawing on provocative, original research, Naím shows how the antiestablishment drive of micropowers can topple tyrants, dislodge monopolies, and open remarkable new opportunities, but it can also lead to chaos and paralysis. Naím deftly covers the seismic changes underway in business, religion, education, within families, and in all matters of war and peace. Examples abound in all walks of life: In 1977, eighty-nine countries were ruled by autocrats while today more than half the world’s population lives in democracies. CEO’s are more constrained and have shorter tenures than their predecessors. Modern tools of war, cheaper and more accessible, make it possible for groups like Hezbollah to afford their own drones. In the second half of 2010, the top ten hedge funds earned more than the world’s largest six banks combined.

Those in power retain it by erecting powerful barriers to keep challengers at bay. Today, insurgent forces dismantle those barriers more quickly and easily than ever, only to find that they themselves become vulnerable in the process. In this accessible and captivating book, Naím offers a revolutionary look at the inevitable end of power—and shows how it will change your world.

(Excerpt from amazon.com)

給大學生創業的10項建議: 祖克柏的創業心得分享

張樂 著
online access from iRead eBook
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Facebook祖克柏的創業心得分享

夢想，是一切開始的地方
創業，現代年輕人揮之不去的夢想
祖克柏，一位成功創業者的佼佼者
榜樣，讓他的創業心得成為大家的照路燈

《時代》雜誌這樣描述祖克柏的影響力：「如果將Facebook聯繫起來的5億多人聚集在一起，人口數量僅次於中國和印度，相當於世界第三大國。此外，在馬克·祖克柏領導下的『這個國家的國民』也更有優勢，因為他們掌握了最多的資訊。」毫無疑問，馬克·祖克柏憑藉網路技術與商業模式創新，已經成為新時代的創業偶像。關於這個新的財富新貴和創業英雄，有太多的謎需要破解。

其實，夢想，是一切開始的地方。祖克柏是一個有才情的年輕人，早在菲利普艾斯特中學讀高三的時候，他就跟同學一起開發出了一個MP3 播放機Winamp的外掛程式，引得包括微軟在內的眾多矽谷巨頭向他伸出橄欖枝；祖克柏也具備很強的預見能力，當他自己開發的「課程匹配」和facemash大受追捧的時候，即使其中摻雜著巨大的質疑聲，但是他還是從人們的熱情中預見到社交網路巨大的發展前景；祖克柏同時也堪稱膽識過人，當他創立的Facebook初具規模，日益擴大的用戶需求和哈佛緊張的課程有很大衝突時，他選擇了一般人不敢選擇的一條道路——放棄名校的學位，專心投入自己的創業生涯。這樣的決定日後被證明是萬分正確的，因為創業的夢想不及時孵化，就會變成毫無意義的的空想。

今天，創業已經成為年輕人心頭揮之不去的夢想。但是，夢想不能僅僅停留在空想中，更不能在天馬行空中耗費光陰。把夢想付諸實踐，在躬行中克服困難、迎接挑戰，在省思中走向成熟、奔向卓越，是讓創業夢想成真的不二法門。

曾經有一位年輕的創業者，從開辦養雞場開始了自己的創業生涯，最後取得很大的成功。這個年少有為的創業者說：其實，夢想就像雞蛋，不及時孵化，就會變臭。這句話通俗、簡單，但是發人深思。幾乎每一個人都萌動過創業的念頭，但是，最後付諸實踐的只有很少的一部分，而這很少的人裡面，又只有更少的人取得了成功。

馬克·祖克柏，就是這極少數人中的佼佼者，祖克柏及時孵化了自己夢想，並透過一步一步的潛心經營，讓自己的夢想開出了繁茂的花朵，讓自己的Facebook成為全球各國人們交流的平台，他的創業夢想實現之後，幾乎可以說是建立了一個前所未有的強大帝國。微軟公司創始人之一的保羅·艾倫說：「我無法在世界歷史上找到一個先例，這麼年輕的人卻擁有這麼大的影響力等等，只有一個人，那就是亞歷山大大帝。」這樣的評價可以說毫不誇張，真是恰如其分。

本書講述了Facebook創始人馬克·祖克柏創建、發展Facebook的過程，並且分析了他在公司發展過程運用的一些管理方法，同時彰顯著他作為一個80後的年輕人與眾不同的創業風采。

無論何時何事，榜樣的力量都是無窮的。
想要創業成功、將自己的夢想變為現實的年輕人，想要獲得像祖克柏一樣成功的創業者們，可以從祖克柏創業的歷程中，學習到你們需要的知識，吸取到幫助事業成長的養料，也可以收穫到前車之鑑，吸取一些對創業大有裨益的教訓，避免自己重蹈像祖克柏這樣睿智的人都會犯的錯誤。讓自己的創業路在有了路標的指示後，走得更為平坦順利。

馬克·祖克柏只是一個成功創業者的代表，這個時代還需要千千萬萬個馬克·祖克柏這樣有魄力的年輕人來掌控世界。希望此書能夠給予有心創業的年輕人啟迪和幫助，讓大家在觀摩馬克·祖克柏創業歷程的同時，可以獲得讓自己夢想成真的動力，為自己的創業之路繪製一幅清晰的藍圖。

(摘錄自kingstone.com.tw)

Zig Zag: The Surprising Path to Greater Creativity

Keith Sawyer 
online access from ProQuest Ebook Central
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A science-backed method to maximize creative potential in any sphere of life

With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

• Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
• Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
• Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi

Sawyer's book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

(Excerpt from amazon.com)

創造力7次方 : 世界最偉大的7位天才的創造力分析 (Creating Minds)

霍華德·加德納 (Howard Gardner) 著
online access from SuperStar Digital Library
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本書既代表了一個頂點，也是一個起點。說它是頂點，因為它凝聚了我的一生興趣所在，呈現了我所致力研究的創造力現象及某些歷史特別問題的興趣所在；說它是一個起點，因為它為人們研究人類的創造性努力開闢了一條新途徑，這是一條基於社會科學及人文傳統的新途徑。這是一本我在做學生時就非常想得到的書，它同時又是一本我經歷了四分之一世紀的曲折歷程後才能寫成的書。

作為一個成長於20世紀50年代的賓夕法尼亞州斯格拉頓市的年輕人，我勤奮好學，熱愛讀書，其中最吸引我的是那些來自不同國度、不同人物的自傳和歷史書籍。其中最吸引我的是西歐部分，因為我們全家都來自那個地方；其次是美國部分，因為它是我們新家所在的地方。在進大學時。我幾乎沒聽說過心理學，很自然就選擇了歷史作為主修課。但是。當我接觸到埃裡克森的心理歷史學和心理自傳學作品後，才真正找到了智慧的家園。於是，我將研究領域轉向社會關係(大體上說就是社會或行為科學)，並且發現自己越來越被人類發展心理學所吸引。

(摘錄自dangdang.com)

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

Jeremey Donovan
online access from McGraw-Hill ebook library
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DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREER

A nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewed over 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg.

Now you can learn how to give a TED-style talk to achieve your personal and business goals.

How to Deliver a TED Talk provides more than 100 invaluable tips--everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whether you're presenting to an audience of 1 or 1,000, this book is an indispensable resource for any public speaker.

"Not just for TED talks, it's a great book for any presentation you have to make. If you want to deeply engage and impress your audience, this is a quick, informative, and brilliant guide." -- PETER BREGMAN, TEDx talker and author of 18 Minutes

"Jeremey's advice was key to my successful TED talk at TEDMED." -- AMANDA BENNETT, Pulitzer Prize–winning journalist and Executive Editor/Projects and Investigations for Bloomberg News

(Excerpt from amazon.com)

商務傳播: 溝通的藝術 (Communicating at Work)

羅納德・B・阿德勒 (Ronald B. Adler), 珍妮・瑪庫特・埃爾霍斯特 (Jeanne Marquardt Elmhorst)
online access from Apabi
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在本書中，作者詳細介紹了如何構造正式與非正式的溝通網絡，如何選擇最合適的溝通渠道，如何處理多元文化及組織文化對溝通的影響，如何妥善利用溝通中的語言與非語言信息，如何有效傾聽，如何建立積極的人際關係、應對批評、管理沖突以及順利談判，如何準備面試，如何在集體與團隊中與他人合作，如何有效開會，如何培養表達能力，如何在演講中組織觀點、設計結構以及針對不同類型演講有效傳播信息等內容。

作者在書中為商務溝通的普遍情境提供了豐富切實的溝通策略，每章都附有職場提示，並配有大量鮮活案例和圖表，行文生動曉暢，實用好讀，可供傳播學、公共關係、經濟管理等相關專業師生教學使用，同時可作為其他專業用以培養學生人際交往、商務溝通能力的通識教材，也是一般職場人士實現自我提升的重要參考書。

(摘錄自dangdang.com)

Communication