Pathogenesis : A History of the World in Eight Plagues

Jonathan Kennedy
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NATIONAL BESTSELLER • A “gripping” (The Washington Post) account of how the major transformations in history—from the rise of Homo sapiens to the birth of capitalism—have been shaped not by humans but by germs

“Superbly written . . . Kennedy seamlessly weaves together scientific and historical research, and his confident authorial voice is sure to please readers of Yuval Noah Harari or Rutger Bregman.”—The Times (U.K.)

According to the accepted narrative of progress, humans have thrived thanks to their brains and brawn, collectively bending the arc of history. But in this revelatory book, Professor Jonathan Kennedy argues that the myth of human exceptionalism overstates the role that we play in social and political change. Instead, it is the humble microbe that wins wars and topples empires.

Drawing on the latest research in fields ranging from genetics and anthropology to archaeology and economics, Pathogenesis takes us through sixty thousand years of history, exploring eight major outbreaks of infectious disease that have made the modern world. Bacteria and viruses were protagonists in the demise of the Neanderthals, the growth of Islam, the transition from feudalism to capitalism, the devastation wrought by European colonialism, and the evolution of the United States from an imperial backwater to a global superpower. Even Christianity rose to prominence in the wake of a series of deadly pandemics that swept through the Roman Empire in the second and third centuries: Caring for the sick turned what was a tiny sect into one of the world’s major religions.

By placing disease at the center of his wide-ranging history of humankind, Kennedy challenges some of the most fundamental assumptions about our collective past—and urges us to view this moment as another disease-driven inflection point that will change the course of history. Provocative and brimming with insight, Pathogenesis transforms our understanding of the human story.

(Excerpt from amazon.com)

時間管理的30道難題：為什麼列出待辦清單更拖延？幫你克服拖延、養成習慣、達成目標！

電腦玩物站長Esor
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***「沒有人不會時間管理，只是為什麼做不到？」
***「最經典的時間管理問題，最現實的解決辦法！」

* 年度目標為什麼不會開始？因為我的目標常常不是我的目標！
* 事情為什麼永遠不照計畫？因為你沒有設定好要解決的問題與成果！
* 愈重要的事情愈會拖延？困難的任務就是會拖延？比看得見的拖延，更可怕的是你看不見的拖延？
* 為什麼事情都卡在一起？為什麼時間不知不覺流逝？工作時間常常被打斷怎麼辦？
* 忙碌也是一種惡性循環？壓力大的時候怎麼轉換？
* 零碎時間如何有效利用？隔離干擾真的能更專注嗎？人生與工作如何平衡？

***「目標選擇術」、「子彈行動力」、「時間掌控權」、「流程改進法」
為自己打造一個你也可以做得到的時間管理系統

你覺得自己快被工作上的雜事搞昏頭？你常常後悔自己拖延的壞毛病？你有很多想做的事情，但卻缺乏成就感？你感到生活一團亂？但是當你讀了很多時間管理方法後，卻覺得大多數都很難「直接開始做」，或者看了一些感性勵志的成功書，卻發現自己永遠做不到那些方法。

電腦玩物站長嘗試過各種時間管理技巧、工具後，去蕪存菁，跟他一起打造一套完整的個人時間管理系統，不僅有理性的方法論，也有感性的觀念，還有人生管理的技巧。

你不只會在本書學會時間管理方法，更會學會如何重新愛上自己，如何跟自己對話，如何為自己前進的思考！這就是為自己奪取更多「優質的時間」。

電腦玩物站長 Esor 是台灣數位工作教學的專家，也是許多讀者心中的時間管理達人，看過他的時間管理文章、上過他的時間管理課程的朋友，最常看到的回饋就是：「跟那些講大方法的時間管理不一樣， Esor 的時間管理是符合人性而且具體可行，讓我回去就可以立刻試試看的方法！」

而這本書將結合他多年親自實驗、改變自己的方法，結合他在時間管理課堂上講過與沒講過的心法，用有系統的論述，帶讀者一步一步跟著實驗與改變。

(摘錄自博客來網路書店)

Not the End of the World: How We Can Be the First Generation to Build a Sustainable Planet

Hannah Ritchie
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This "eye-opening and essential" book (Bill Gates) will transform how you see our biggest environmental problems—and explains how we can solve them.

It’s become common to tell kids that they’re going to die from climate change. We are constantly bombarded by doomsday headlines that tell us the soil won’t be able to support crops, fish will vanish from our oceans, and that we should reconsider having children.

But in this bold, radically hopeful book, data scientist Hannah Ritchie argues that if we zoom out, a very different picture emerges. In fact, the data shows we’ve made so much progress on these problems that we could be on track to achieve true sustainability for the first time in human history. Did you know that:
- Carbon emissions per capita are actually down
- Deforestation peaked back in the 1980s
- The air we breathe now is vastly improved from centuries ago
- And more people died from natural disasters a hundred years ago?

Packed with the latest research, practical guidance, and enlightening graphics, this book will make you rethink almost everything you’ve been told about the environment. Not the End of the World will give you the tools to understand our current crisis and make lifestyle changes that actually have an impact. Hannah cuts through the noise by outlining what works, what doesn’t, and what we urgently need to focus on so we can leave a sustainable planet for future generations.

These problems are big. But they are solvable. We are not doomed. We can build a better future for everyone. Let’s turn that opportunity into reality.

(Excerpt from amazon.com)

心理摩擦力 : 為何人們抗拒改變?不是你不努力, 是你不懂人性阻力 (The Human Element)

大衛．尚塔爾 (David Schonthal), 洛蘭．諾格倫 (Loran Nordgren)
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想要推動創新，都該先看這一本！
從科學和實務的角度清楚說明，
如何說服他人放下對現狀的執著。

你曾提出新點子，別人卻反應冷淡？
或是困惑「產品不錯，偏偏賣不動」？
身為主管想推新政策，員工卻很消極？

很多時候，問題不在於產品「不好」、說法「不漂亮」，更不是想推動的事情「不夠重要」，而是因為演化使人具有抗拒改變的傾向，也就是「心理摩擦力」。

兩位作者深入研究人類行為的心理成因，並透過行為設計，促成200多項創新產品與服務的推行。他們認為「子彈鑲上黃金可以增加價值，但無法減少風阻」，若希望產品（子彈）精準擊中目標，必須降低風阻，也就是4種心理摩擦力：

1、慣性
想像你在荒島上，發現了香蕉和一種新奇的橘紅色水果，為了活下去，你會吃哪一種？
經過演化，人類成了習慣的動物，偏愛熟悉的事物，也影響了他們挑選產品的動力……

2、惰性
有56%的路人願意填寫一份5題的問卷，請猜猜看，如果問卷改成20題，會有多少比例的路人願意填？
一般人會猜32%，但實際上，只有11%的人會寫！
人類對省力的渴望，決定了消費者會被推向你的產品、還是推開！

3、情感阻力
Tinder如何打敗Match.com？
Match.com雖然是市場先行者，卻因為無法讓使用者跳脫最大的恐懼——被對方拒絕的可能——讓Tinder有了可趁之機，它訴求「輕鬆一滑，便能匹配」，確保對象對你一定有興趣。
該如何找出隱藏的情感阻力，以區隔出獨特的市場定位？

　 4、反彈
如果學校要寫email向校友募款，哪種訴求的效果最好？是利他、利己，還是「利他+利己」？
研究顯示，前兩種訴求都有加分，但若兩者湊在一起，卻會有反效果，因為推得太用力，讓人感覺被逼迫，就會引發反彈。
而誰能夠確定新產品會不會激起反彈？

(摘錄自博客來網路書店)

Career Forward: Strategies from Women Who've Made It

Grace Puma, Christiana Smith Shi
online access from ProQuest Ebook Central
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A USA TODAY bestseller, this groundbreaking, empowering guide for women—from former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi—shows how to prioritize a career path, build professional value, and enjoy a full life both in and out of the workplace.

At a time when many long-held workplace structures and beliefs are changing, Career Forward is a beacon for women aspiring to achieve success and satisfaction in rewarding careers. Drawing on decades of experience reaching the top of Fortune 500 companies, Grace Puma and Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate the shifts that occur in any company, build a leadership identity, and have a full life in and out of work.

The authors challenge negative stereotypes about female ambition, and urge women to be bold, follow their dreams, and seize the chance to lead “big” lives. The secret is to focus on career first, job second. Instead of chasing a better job title or a salary bump, the goal should be a long-range career path that leads to success. “Career forward” means keeping a focus on the future and recognizing that being good at your job is often not enough—that you should take every opportunity to boost your connections, take on “difficult” assignments, and work actively to broaden your skills.

Packed with personal anecdotes and wisdom from women who’ve been there, and featuring quizzes and checklists for self-evaluation, Career Forward provides a wealth of valuable lessons, including the value of thinking of yourself as a “growth stock” and, instead of chasing the elusive work-life balance, living a well-rounded 360-degree life that fully embraces both. Offering a refreshing response to anyone who wonders whether working hard is really worth it, Puma and Smith Shi’s emphatic answer is “yes,” because by correctly following the blueprint in Career Forward, the rewards will far outweigh the effort.

(Excerpt from amazon.com)

哈佛商業評論推薦必讀AI趨勢

哈佛商業評論
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隨著ChatGPT引爆AI應用的無限可能，企業也進入AI轉型戰。當生成式AI顛覆商業遊戲規則，帶領組織AI轉型，學會與AI共事，才能不被市場淘汰。

本書收錄《哈佛商業評論》近期探討AI最重要的文章，從經營、行銷、轉型、人力資源、產品定價等各個面向探討所有經理人必須了解的AI趨勢，包括：
．ChatGPT如何改變機器與人類協作的工作方式
．正確應用AI行銷的方法
．成功採用機器學習的策略
．利用演算法為產品定價有什麼問題
．聰明使用機器人的策略
．如何培養員工的「數位心態」，加速企業轉型
．啟動AI轉型萬無一失的方法
．降低AI產品帶來的道德風險
．人工智慧啟動的新市場與新商戰模式

(摘錄自博客來網路書店)

The Song of the Cell: An Exploration of Medicine and the New Human

Siddhartha Mukherjee
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Winner of the 2023 PROSE Award for Excellence in Biological and Life Sciences and the 2023 Chautauqua Prize!

Named a New York Times Notable Book and a Best Book of the Year by The Economist, Oprah Daily, BookPage, Book Riot, the New York Public Library, and more!

In The Song of the Cell, the extraordinary author of the Pulitzer Prize-winning The Emperor of All Maladies and the #1 New York Times bestseller The Gene “blends cutting-edge research, impeccable scholarship, intrepid reporting, and gorgeous prose into an encyclopedic study that reads like a literary page-turner” (Oprah Daily).

Mukherjee begins this magnificent story in the late 1600s, when a distinguished English polymath, Robert Hooke, and an eccentric Dutch cloth-merchant, Antonie van Leeuwenhoek looked down their handmade microscopes. What they saw introduced a radical concept that swept through biology and medicine, touching virtually every aspect of the two sciences, and altering both forever. It was the fact that complex living organisms are assemblages of tiny, self-contained, self-regulating units. Our organs, our physiology, our selves—hearts, blood, brains—are built from these compartments. Hooke christened them “cells.”

The discovery of cells—and the reframing of the human body as a cellular ecosystem—announced the birth of a new kind of medicine based on the therapeutic manipulations of cells. A hip fracture, a cardiac arrest, Alzheimer’s dementia, AIDS, pneumonia, lung cancer, kidney failure, arthritis, COVID pneumonia—all could be reconceived as the results of cells, or systems of cells, functioning abnormally. And all could be perceived as loci of cellular therapies.

Filled with writing so vivid, lucid, and suspenseful that complex science becomes thrilling, The Song of the Cell tells the story of how scientists discovered cells, began to understand them, and are now using that knowledge to create new humans. Told in six parts, and laced with Mukherjee’s own experience as a researcher, a doctor, and a prolific reader, The Song of the Cell is both panoramic and intimate—a masterpiece on what it means to be human.

“In an account both lyrical and capacious, Mukherjee takes us through an evolution of human understanding: from the seventeenth-century discovery that humans are made up of cells to our cutting-edge technologies for manipulating and deploying cells for therapeutic purposes” (The New Yorker).

(Excerpt from amazon.com)

韌性：不確定時代的精進法則

張曉萌, 曹理達
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當情緒失控時，如何戰勝焦慮？
當身處逆境時，如何提升復原力？
當認知卡關時，如何打破慣性思考？
上市後佳評如潮，銷售量突破14萬冊！

●「溫水煮青蛙」的假設為何是錯的？
●面對不利情況，什麼原因導致人們選擇放棄？
●越有錢的人真的會越快樂嗎？
●時間能撫平傷痛也會沖淡幸福感？
●如何運用「焦慮拆彈法」阻斷災難性思考？

面對瞬息萬變的世界，你經常擔憂、猶豫不決，因為種種不確定性感到焦慮嗎？

令我們焦慮的，往往來自內心失去掌控感，而不是外界的壓力。我們的大腦天生傾向關注負面情緒，容易陷入悲觀的自動導航模式，而「我必須完美」、「我必須討人喜歡」、「我必須負責」……其實都是自我操控的信念。

知名心理學者張曉萌曾經接觸上千位企業家，在他們身上看到心理素質強大的特質，因而開設了「韌性的打造」課程。提升韌性不等於吃苦，而是科學地「尋樂」，系統性改變認知和行為。她融合腦科學、心理學、行為學等前沿科學理論和團隊最新研究後提出了「韌性飛輪」模型，從自我認知出發，建立持續小贏的人生目標，發掘專注熱愛的潛能，並且提供可視化的工具幫助讀者在情緒管理、思考訓練、人際關係方面不斷進化，成就更好的自己！

(摘錄自博客來網路書店)

Read Write Own: Building the Next Era of the Internet

Chris Dixon
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NEW YORK TIMES BESTSELLER • A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon

“A must for anyone who wants to better understand the real potential of blockchains and web3.”—Robert Iger, CEO, Disney

“A compelling vision of where the internet should go and how to get there.”—Sam Altman, co-founder, OpenAI

The internet of today is a far cry from its early promise of a decentralized, democratic network of innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for fostering creativity and entrepreneurship doesn’t have to die and can, in fact, be saved with blockchain networks. He separates this movement, which aims to provide a solid foundation for everything from social networks to artificial intelligence to virtual worlds, from cryptocurrency speculation—a distinction he calls “the computer vs. the casino.”

With lucid and compelling prose—drawing from a twenty-five-year career in the software industry—Dixon shows how the internet has undergone three distinct eras, bringing us to the critical moment we’re in today. The first was the “read” era, in which early networks democratized information. In the “read-write” era, corporate networks democratized publishing. We are now in the midst of the “read-write-own” era, sometimes called web3, in which blockchain networks are granting power and economic benefits to communities of users, not just corporations.

Read Write Own is a must-read for anyone—internet users, business leaders, creators, entrepreneurs—who wants to understand where we’ve been and where we’re going. It provides a vision for a better internet and a playbook to navigate and build the future.

(Excerpt from amazon.com)

好公司都在找壞小孩：全球最大人力資源公司領導者輪廓調查。居要職、領高薪，好個性是標配，更要具備「壞小孩」特質。

妹尾輝男
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◎伊隆・馬斯克，古怪、善變、還語出驚人。但他把善變發揮成創意無限。
◎亞馬遜創辦人貝佐斯很固執，老跟人嗆「不」，但他也因這些「不做」而成功。
◎維珍集團創辦人布蘭森脾氣很暴躁，但維珍航空就是他一怒之下創立的。

特立獨行、不守常規、愛驚嚇別人、做事不計代價……
這些在正統學校裡不被認同的行為模式，總被人形容是「壞」。

但根據全球最大人力資源顧問「光輝國際」全球領導者輪廓調查報告發現，
想居要職、領高薪，「好個性」當然是標配，
但如果你還有些「壞小孩」特質，成就會更亮眼。

作者妹尾輝男，任職於光輝國際30年，
經手過至少八百件以上的高薪人才挖角案，
這些人的年薪都在新臺幣千萬元以上。

在這位資深獵頭顧問眼中，什麼樣的人能夠位居要津領高薪？
答案是你得「又好又壞」。

◎個性穩定是好事，但也願意嘗試風險。
◎守成很好，但要有開闊的心胸跟外部結合。
◎規則既是用來遵守，也是用來打破的。你得是會制定規格又能打破規則的人。

所以，好個性是標配，「壞小孩」特質會使你的成就更亮眼。

(摘錄自博客來網路書店)