The Innovation Secrets of Steve Jobs: Insanely Different: Principles for Breakthrough Success

Carmine Gallo
online access from McGraw-Hill eBook Library
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…When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:
1. Do What You Love.
Think differently about your career.
2. Put a Dent in the Universe.
Think differently about your vision.
3. Kick Start Your Brain.
Think differently about how you think.
4. Sell Dreams, Not Products.
Think differently about your customers.
5. Say No to 1,000 Things.
Think differently about design.
6. Create Insanely Great Experiences.
Think differently about your brand experience.
7. Master the Message.
Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

(Excerpt from amazon.com)