Monday, February 17, 2014

Physics and Technology for Future Presidents: An Introduction to the Essential Physics Every World Leader Needs to Know

Richard A. Muller 
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Physics and Technology for Future Presidents contains the essential physics that students need in order to understand today's core science and technology issues, and to become the next generation of world leaders. From the physics of energy to climate change, and from spy technology to quantum computers, this is the only textbook to focus on the modern physics affecting the decisions of political leaders and CEOs and, consequently, the lives of every citizen. How practical are alternative energy sources? Can satellites really read license plates from space? What is the quantum physics behind iPods and supermarket scanners? And how much should we fear a terrorist nuke? This lively book empowers students possessing any level of scientific background with the tools they need to make informed decisions and to argue their views persuasively with anyone--expert or otherwise.

Based on Richard Muller's renowned course at Berkeley, the book explores critical physics topics: energy and power, atoms and heat, gravity and space, nuclei and radioactivity, chain reactions and atomic bombs, electricity and magnetism, waves, light, invisible light, climate change, quantum physics, and relativity. Muller engages readers through many intriguing examples, helpful facts to remember, a fun-to-read text, and an emphasis on real-world problems rather than mathematical computation. He includes chapter summaries, essay and discussion questions, Internet research topics, and handy tips for instructors to make the classroom experience more rewarding.

Accessible and entertaining, Physics and Technology for Future Presidents gives students the scientific fluency they need to become well-rounded leaders in a world driven by science and technology.

(Excerpt from amazon.com)



日本人憑什麼

周興旺 著
online access from iRead eBook
online access from SuperStar Digital Library
check holdings in CityU LibraryFind

.日本人憑什麼以一個小小島國敢向中國乃至世界宣戰。
.二次世界大戰結束幾乎被化為灰燼的日本,憑什麼在三、四十年的時間以經濟重登世界舞台。
.日本人憑什麼敢爭「釣魚台」是他們的?
.一把破銅爛鐵的「武士刀」真有如此的威力嗎?

……四百年來,日本人一直把中國作為假想敵反復研究、琢磨,早期日本對華侵略的思想、方略的設計者並不是在朝的政府官員,而是在野的民間學者、文化人。中國人為什麼不可以把日本作為假想敵研究?早在1928年戴季陶在《日本人》一書中就大聲疾呼中國人加強對日本的對策研究。中國的學者應該用開放的心胸去剖析日本,尤其要對日本的國民性下苦功夫研究,「思想上的閉關自守」和「智(知)識上的義和團」使得中國從近代以來不斷受氣挨打,付出了血的代價。

本書就是一本從文化學的角度研究日本國民性的作品。作者博采眾家之說,分析了形成日本民族凝聚力的原因、日本民族性格和心理特點、日本人的亞洲政策形成和重點所在、日本的國家戰略和國民狀態、以及中日關係的前景等。本書作者既嚴厲斥責了日本民族的霸道邏輯和野蠻根性,也充分肯定了其銳意進取和奮力爭強的意識,對於中國人來說,日本這個咄咄逼人的鄰居最大的價值就是:它是一面鏡子,其成敗得失都可資中國人鏡鑑。

(摘錄自博客來網路書店)



Monday, February 10, 2014

The Rules of Love: A Personal Code for Happier, More Fulfilling Relationships

Richard Templar
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Love.

Some people know how to find it...Share it...Make it last.

Were they born that way? No. They’ve learned the rules.
Rules you can learn, too.

The Rules of Love.

Here they are:
100 simple rules to live and love by...
Rules for finding a partner you can love for a lifetime...
and keeping your partner just as happy...
for keeping your relationship fresh, intimate, and wonderfully surprising...
for getting past game playing, jealousy, arguments, and history...
for actually, really communicating...
for knowing what matters, and what doesn’t...

for building better relationships with your entire family
(including your kids...maybe even your in-laws)

The most important rules you will ever follow

Follow them to joy,
to contentment,
to lifelong love.

(Excerpt from amazon.com)






佛洛伊德讀張愛玲

鍾正道 著
online access from iRead eBook
check holdings in CityU LibraryFind

佛洛伊德與張愛玲,一個是西方驚世駭俗的精神分析大師,一個是中國引領風潮的小說家;一個是男性本位,一個是女性立場;一個強調本能與文明的二元對立,一個愛蔥綠配桃紅,講究參差對照。 佛洛伊德與張愛玲,兩人都對凡人抱持興趣,都擅於挖掘人性的幽深,都被視為孤高自負。佛洛伊德喜歡文學,理論中援引文學作品總是信手拈來;張愛玲喜歡借用精神分析,駕馭亂倫變態成熟老練,性作隱流,處處夢境,字裡行間飄散佛洛伊德的氣味。 本書從佛洛伊德的觀點來閱讀張愛玲其人其作,分為夢境歇斯底里、伊底帕斯情結、自戀、戀物五個單元,最後以死亡本能的體現、現代文明的壓抑、自我分裂的迷惘、強迫重複的復歸總結佛洛伊德視野下的張愛玲。

(摘錄自博客來網路書店)


Monday, February 3, 2014

Active Listening : Improve Your Ability to Listen and Lead

Michael H. Hoppe
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Active listening is a person’s willingness and ability to hear and understand. At its core, active listening is a state of mind that involves paying full and careful attention to the other person, avoiding premature judgment, reflecting understanding, clarifying information, summarizing, and sharing. By learning and committing to the skills and behaviors of active listening, leaders can become more effective listeners and, over time, improve their ability to lead.

(Excerpt from amazon.com)


中國古代衣食住行

許嘉璐
online access from SuperStar Digital Library
check holdings in CityU LibraryFind

此書所論的皆以古代文獻語言中的詞彙為依據。這並不是一本考證著作,然從衣冠器物形制到典章禮儀民俗,介紹所及,都有詞義分析,皆具文獻例證,實不乏精到的考證。從語言實際出發,發掘漢語詞彙的文化積蘊,注重語言學的應用性,為讀者解決常見、急需解決的問題,是《中國古代衣食住行》最重要的治學方法。《中國古代衣食住行》實際上體現了關於語言和文化關係的兩個重要思想︰一是語言是文化最重要的載體,二是文化主要凝聚於詞彙。

(摘錄自博客來網路書店)

China -- Fashion, Costume and Jewelry
  [Accessible on Campus Only]


Monday, January 27, 2014

Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

Doug Lipp 
online access from McGraw-Hill ebook library 
check holdings in CityU LibraryFind

With a Foreword by Jim Cora, former Chairman of Disneyland International 

"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship 

"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that consistently gave Disney a tremendous advantage in the marketplace. Now, anyone can know these secrets of success thanks to Doug Lipp's informative book. No matter what your business, the lessons taught at Disney University will prove invaluable." -- Michael Eisner, Former CEO and Chairman, The Walt Disney Company

When it comes to world-class employees, few organizations rival Disney. Famous for their friendliness, knowledge, passion, and superior customer service, Disney's employees have been fueling the iconic brand's wild success for more than 50 years.

How has Disney succeeded in maintaining such a powerful workforce for so many years? Why are so many corporations and executives drawn to study how Disney continues to exemplify service and leadership standards?

The Disney University, founded by Van France, trains the supporting cast that helps create the world-famous Disney Magic. Now, for the first time, the secrets of this exemplary institution are revealed. In Disney U, Doug Lipp examines how Van perpetuated Walt Disney's timeless company values and leadership lessons, creating a training and development dynasty. It contains never-before-told stories from numerous Disney legends. These pioneers share behind-the-scenes success stories of how they helped bring Walt Disney's dream to life.

Disney U reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the iconic brand. Doug Lipp lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century.

To this day, the Disney University continues to turn out some of the most engaged, loyal, and customer-centered employees the business world has ever seen. Using the lessons outlined in Disney U will set your organization on a path of sustained success.

 (Excerpt from amazon.com)



大家來談宮崎駿 = Miyazaki Hayao

游珮芸 編著
online access from iRead eBook
check holdings in CityU LibraryFind

龍貓為什麼是吉卜力的招牌?
紅豬裡的飛機可是其來有自喔!!
你知道在台灣也看得到風之谷的大王蟲嗎??
宮崎駿動畫將不再只是休閒娛樂,而是夢想與現實的結合。

《風之谷》、《龍貓》、《天空之城》、《魔女宅急便》、《魔法公主》、《神隱少女》、《霍爾的移動城堡》、《崖上的波妞》……,這些膾炙人口的動畫作品,陪伴著你我的成長過程。「宮崎駿」不只成為日本動畫的代名詞,更將動畫作品向上提昇到藝術的層次,受到國際間肯定。

 台東大學兒童文學研究所游珮芸老師,繼二○一○年以《宮崎駿動畫的「文法」》一書,首開台灣學術界對宮崎駿動畫研究的先河後,今年更帶領國內新生代動畫研究者,從更寬廣的角度,不只是文本研究,更加入了感性與想像,帶領讀者深入宮崎駿的奇幻世界。

本書並特別邀請到國內著名動畫導演石昌杰先生、台灣動漫推廣協會理事長蘇微希女士,與游珮芸老師一同以輕鬆而精彩的對談方式,重現這位永遠的純情少年——宮崎駿。

(摘錄自博客來網路書店)


Monday, January 20, 2014

Ten Types of Innovation: The Discipline of Building Breakthroughs

Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Innovation principles to bring about meaningful and sustainable growth in your organization 

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

• Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
• Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

(Excerpt from amazon.com)


安妮日記 (The Diary of a Young Girl)

安妮•弗蘭克 (Anne Frank)
online access from Apabi - China digital library 
check holdings in CityU LibraryFind

《安妮日記》是以猶太小女孩安妮的視角記述二戰期間密室裡的人的生活實錄。《安妮日記》講述安妮‧弗蘭克原來居住在德國的法蘭克福,納粹興起後隨家人避難到荷蘭的阿姆斯特丹。她收到一個日記本作為生日禮物,從此開始寫日記。在漫長的25個月內,她用她的筆,用她要做個作家的夢想,刻錄下頂樓內每一天的事情和自己的成長,面對戰爭、反猶太人主義,思考與父母的關係、自然、性、上帝、宗教等等問題。

 (摘錄自博客來網路書店)



Monday, January 13, 2014

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter
online access from McGraw-Hill ebook library
check holdings in CityU LibraryFind

Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site 

If Facebook were a country, it would be the third largest in the world. 
Facebook accounts for one of every seven minutes spent online. 
More than one billion pieces of content are shared on Facebook

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? 

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution

Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

(Excerpt from amazon.com)


關於廣告學的100個故事 = 100 Stories of Advertisements

陳勝光 編著
online access from iRead eBook
check holdings in CityU LibraryFind

100個生動的廣告故事,讓您看到廣告背後,讓您真正懂廣告! 

廣告大師李奧.貝納所說:「好廣告不只在傳達訊息,它能以信心和希望,穿透大眾心靈。」廣告不僅貫穿於人類經濟生活的各個方面,而且涉及人類的社會生活、道德生活、文化生活,在很大程度上影響著人們的生活觀念和生活方式。 本書適合:
◇ 想激盪腦力,刺激腦細胞升級的人。 
◇ 想獻身廣告,準備敲廣告大門的人。  
◇ 廣告業尖兵,想進補廣告知識的人。 
◇ 唸大眾傳播或廣告等科系,不想只看教科書的人。 
◇ 純粹喜歡廣告、愛廣告,想多了解廣告知識的人。 

翻開教科書,它是這樣解釋的,廣告學,就是研究廣告活動的歷史、理論、策略、製作與經營管理的科學。然而,這一切的解釋是否真的能讓你滿意?你真的懂了什麼是廣告學嗎?

 本書行文流暢,通俗易懂,讀起來簡單、生動、活潑、有趣。可以說,本書既是廣告相關從業人員的智慧書,更是一本人人都應閱讀的腦力創意書,它可以幫助行銷人員靈活應對市場,開展卓越的廣告工作,更能激發每個人的創意元素,協助人們多角度的看待事物。

 (摘錄自博客來網路書店)


Monday, January 6, 2014

Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition

Dennis N.T. Perkins, with Margaret P. Holtman and Jillian B. Murphy
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Stranded in the frozen Antarctic sea for nearly two years, Sir Ernest Shackleton and his team of 27 polar explorers endured extreme temperatures, hazardous ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the group remained cohesive, congenial, and mercifully alive─a fact that speaks not just to luck but to an unparalleled feat of leadership. Drawing on this amazing story, "Leading at The Edge" demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. The book reveals 10 timeless leadership lessons that show readers how to: instill optimism while staying grounded in reality; have the courage to step up to risks worth taking; consistently reinforce the team message; set a personal example; find something to celebrate and something to laugh about; and, never give up. Part adventure tale, part leadership guide, the second edition features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott. Today's leaders have much to learn from this gripping account of survival against all odds. "Leading at The Edge" will help them bring order to chaos-and achieve success in the face of adversity.

(Excerpt from amazon.com)


中國現代小說史 (A History of Modern Chinese Fiction)

夏志淸 著
online access from SuperStar Digital Library
check holdings in CityU LibraryFind

《中國現代小說史》是夏志清教授名著A History of Modern Chinese Fiction的中文譯本。在中國現代小說的研究上,本書可謂劃時代的經典之作。夏教授以其融貫中西的學識,論述了中國自五四運動至六十年代初小說的發展;他更超越政治立場及門戶之見,致力於「優美作品之發現和評審」(夏志清語),並深入探求文學的內在道德情操。也是憑著這一股精神,夏教授以過人的識見,對許多現代小說家重新評價;其中最為人所稱道的,便是他「發掘」了不少當時並未受論者注意的作家,如張愛玲和錢鍾書等。 A History of Modern Chinese Fiction的學術地位,歷久不衰,至今仍是有關中國現代小說研究的權威著作。本書之英文版初刊於一九六一年,面世三十多年後,最新之第三版一九九九年 由印第安那大學出版社出版;中文翻譯本自從於一九七九年出版後,隨即成為港台大專院校中文系師生案頭必備的參考書。今由中文大學出版社重新印行之版本,乃在一九七九年友聯版的基礎上,增收王德威教授〈重讀夏志清教授《中國現代小說史》〉一文及劉紹銘教授的新序而成,相信必能滿足各方文學愛好者、研究中國現代小說的專家學者以及師生的需要。

(摘錄自博客來網路書店)