裴吉(Scott E. Page)
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這世界太複雜,資料數據太氾濫了,
妥善運用馭繁為簡的模型,進行邏輯思考,方可避免我們掉入認知陷阱。
模型是使用數學和圖表來呈現的形式結構,能幫助我們瞭解世界。
熟習這些模型的蘊含和運用,
可以提升推理、解釋、策劃、溝通、行動、預測和探索的能力。
然而模型有三個特徵:簡化、公式化、以及必有疏漏。
因此我們不能倚賴單一模型,我們必須成為多模型思考者。
如此,就需要學習32種核心模型的內涵與應用。
這些模型源自數學、科學與工程、經濟、金融投資、社會行為等領域,
包括:常態分布模型、長尾分布模型、線性模型、非線性模型、
貢獻度與影響力模型、網路模型、三種傳播模型(廣播、擴散、傳染)、
隨機漫步模型、路徑依賴模型、系統動力學模型、集體行動模型、
合作模型、學習模型、訊號傳遞模型、以及十幾種賽局模型。
熟練多模型思考,將有助於我們在面對生活中與社會上的種種難題時,
能夠很有效率的進行推理、詮釋、策劃應對方案、進行溝通、
以及採取行動,並且能進一步做預測和更深入探索。
本書特色
♦ 鍛鍊當前最需要的「數理邏輯、商務運籌、社會意識」三合一人才。
♦ 概述32種核心模型的內涵和應用,開展跨領域的視野。
♦ 一種情境可使用多種模型來解析,一種模型也可以應用到多種情境。
♦ 提供了稍微複雜的公式或定理,但不會超過初等微積分的難度。
(摘錄自博客來網路書店)
Monday, January 1, 2024
Monday, December 25, 2023
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
Ben Mezrich
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From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides. Can Musk miraculously succeed or will he spectacularly fail? What will that mean to the global town hall that is Twitter? What, really, is Elon’s end goal? The whole world is watching. BREAKING TWITTER will provide ringside seats.
Elon Musk didn't break Twitter. Twitter broke Elon Musk.
(Excerpt from amazon.com)
online access from EBSCOhost Ebooks
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From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read
BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides. Can Musk miraculously succeed or will he spectacularly fail? What will that mean to the global town hall that is Twitter? What, really, is Elon’s end goal? The whole world is watching. BREAKING TWITTER will provide ringside seats.
Elon Musk didn't break Twitter. Twitter broke Elon Musk.
(Excerpt from amazon.com)
香港百年:住公屋、飲杯茶、賭馬仔, 尋訪在地舊情懷, 重溫久違人情味
雪姬 (Suki Yeung)
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本書講述自19世紀開埠以來,香港從漁港到國際金融中心,歷經百年,這段 made in HK 驚豔、璀璨且迷人的發展史。從香港人的日常飲食文化、街邊建築風格等人文、生活角度,看前人們如何辛勤開拓,成就了小島東方之珠的繁盛奇蹟,與後人協力傳承、守護,那將面臨波瀾風霜的美好老味道。
一個香港人的真情細訴 ❤ 一份難以割捨的舊情懷
西元1841年1月26日,是「香港」開埠的日子。直到180年後的今天,這才發現,原來香港人已默默地關注起自身的歷史了。某天,百年古蹟因一場清拆工程而被意外發掘並破壞,普通的香港小市民為了保護古蹟,竟奮不顧身的擋在推土機前,不理會推土機正在運作的危險,也堅持爬上控制台強行阻止。
這為的是什麼?正是用盡自己的方法,保護香港人所重視的百年歷史,並喚醒人們要積極保育具歷史價值的人事物。從英國殖民歷史到回歸中國,香港的建築、生活甚至是文化,都值得世人認識和記憶。
(摘錄自 btgalleries.breakthrough.org.hk)
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本書講述自19世紀開埠以來,香港從漁港到國際金融中心,歷經百年,這段 made in HK 驚豔、璀璨且迷人的發展史。從香港人的日常飲食文化、街邊建築風格等人文、生活角度,看前人們如何辛勤開拓,成就了小島東方之珠的繁盛奇蹟,與後人協力傳承、守護,那將面臨波瀾風霜的美好老味道。
一個香港人的真情細訴 ❤ 一份難以割捨的舊情懷
西元1841年1月26日,是「香港」開埠的日子。直到180年後的今天,這才發現,原來香港人已默默地關注起自身的歷史了。某天,百年古蹟因一場清拆工程而被意外發掘並破壞,普通的香港小市民為了保護古蹟,竟奮不顧身的擋在推土機前,不理會推土機正在運作的危險,也堅持爬上控制台強行阻止。
這為的是什麼?正是用盡自己的方法,保護香港人所重視的百年歷史,並喚醒人們要積極保育具歷史價值的人事物。從英國殖民歷史到回歸中國,香港的建築、生活甚至是文化,都值得世人認識和記憶。
(摘錄自 btgalleries.breakthrough.org.hk)
Monday, December 18, 2023
Universal Principles of Architecture: 100 Architectural Archetypes, Methods, Conditions, Relationships, and Imaginaries
WAI Architecture Think Tank, Cruz Garcia, Nathalie Frankowski
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Take an expansive and provocative tour of architectural theory and practice, exploring everything from basic concepts to speculative design and subversive interventions.
Universal Principles of Architecture illustrates in 100 concepts the importance, possibilities, challenges, and roles that architecture plays in shaping the world. This radical and perhaps surprising survey is divided into five sections: Archetypes, Methods, Conditions, Relationships, and Imaginaries. And, each of the five sections in the book introduces in 20 principles architecture at different scales and stages of the design process.
Through an inclusive and holistic approach, the book refers to initial design ideas, creative design approaches, reflections on the effects of the built and destroyed environments, and architectural desires and aspirations to transform the world and engage with the cosmos.
The principles include:
Figurative Archetypes
Parasitic Architecture
Diagramming
Modelling
Three-Dimensional Printing
Carbon Neutral
Biomimicry
Inclusive Design
Participatory Design
AI Cities
Queer Cartographies
Intergalactic Architecture
Intended as an intergenerational and transdisciplinary reference volume, the book presents an ambitious overview of what architecture has been and can be in a world full of urgent challenges and abundant opportunities for social and ecological responsibility, and design creativity.
(Excerpt from amazon.com)
online access from EBSCOhost Ebooks
check holdings in CityU LibraryFind
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Take an expansive and provocative tour of architectural theory and practice, exploring everything from basic concepts to speculative design and subversive interventions.
Universal Principles of Architecture illustrates in 100 concepts the importance, possibilities, challenges, and roles that architecture plays in shaping the world. This radical and perhaps surprising survey is divided into five sections: Archetypes, Methods, Conditions, Relationships, and Imaginaries. And, each of the five sections in the book introduces in 20 principles architecture at different scales and stages of the design process.
Through an inclusive and holistic approach, the book refers to initial design ideas, creative design approaches, reflections on the effects of the built and destroyed environments, and architectural desires and aspirations to transform the world and engage with the cosmos.
The principles include:
Figurative Archetypes
Parasitic Architecture
Diagramming
Modelling
Three-Dimensional Printing
Carbon Neutral
Biomimicry
Inclusive Design
Participatory Design
AI Cities
Queer Cartographies
Intergalactic Architecture
Intended as an intergenerational and transdisciplinary reference volume, the book presents an ambitious overview of what architecture has been and can be in a world full of urgent challenges and abundant opportunities for social and ecological responsibility, and design creativity.
(Excerpt from amazon.com)
過眼雲煙:華文名家的心靈世界
李懷宇
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人生旅途中,我訪問過許多人,編輯過一些書,樂此不疲地在人與書之間求索。前輩漸行漸遠,而人生的智慧閃爍在歷史的天空。我偶有心得,便化為文字。 年過不惑,結集而成的不過是訪問與讀書的筆記,所記錄的是前輩的人生智慧與思想火花。我懷著欣賞之情,對人與書過眼之後,記下觀感,或是抄下真知灼見,或是實錄掌故趣聞。我不時自省,希望更加勤學深思,記錄下那些忘不了的人和事,成為真生命的雪泥鴻爪。——李懷宇
(摘錄自博客來網路書店)
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人生旅途中,我訪問過許多人,編輯過一些書,樂此不疲地在人與書之間求索。前輩漸行漸遠,而人生的智慧閃爍在歷史的天空。我偶有心得,便化為文字。 年過不惑,結集而成的不過是訪問與讀書的筆記,所記錄的是前輩的人生智慧與思想火花。我懷著欣賞之情,對人與書過眼之後,記下觀感,或是抄下真知灼見,或是實錄掌故趣聞。我不時自省,希望更加勤學深思,記錄下那些忘不了的人和事,成為真生命的雪泥鴻爪。——李懷宇
(摘錄自博客來網路書店)
Monday, December 11, 2023
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Marcus Collins
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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.
(Excerpt from amazon.com)
online access from EBSCOhost Ebooks
check holdings in CityU LibraryFind
check resources on the same subject in CityU LibraryFind
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.
(Excerpt from amazon.com)
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