Where Research Begins: Choosing a Research Project That Matters to You (and the World)

Thomas S. Mullaney, Christopher Rea
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Plenty of books tell you how to do research. This book helps you figure out WHAT to research in the first place, and why it matters.

The hardest part of research isn't answering a question. It's knowing what to do before you know what your question is. Where Research Begins tackles the two challenges every researcher faces with every new project: How do I find a compelling problem to investigate—one that truly matters to me, deeply and personally? How do I then design my research project so that the results will matter to anyone else?

This book will help you start your new research project the right way for you with a series of simple yet ingenious exercises. Written in a conversational style and packed with real-world examples, this easy-to-follow workbook offers an engaging guide to finding research inspiration within yourself, and in the broader world of ideas.

(Excerpt from amazon.com)

解讀者 : 讓閱讀進階,接軌真實情境和真實問題

黃國珍
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面對這紛亂的時代，不只需要閱讀，更需要解讀的能力

「閱讀素養」、「探究式閱讀」之後，黃國珍閱讀論述全新創見

以生活和世界為文本
讓閱讀素養接軌真實情境和問題
從表層資訊深入內在，建構核心洞見

從教育學習到職場企業
讓「閱讀者」進階，成為能精準解析的「解讀者」！

從「閱讀」提升到「解讀」，是一場深度的蛻變

閱讀是──處理訊息、建構認知的素養。
解讀是──高度精熟的閱讀素養，加上敏銳的自我覺察與監控能力，為自己找到更高價值的優勢。

閱讀是──擷取訊息、廣泛理解、省思評鑑。
解讀是──發現問題、解讀意義、解決問題。
不只是理解、更是創造的過程；創造出對事物的認知，也創造出解決問題的方案。

閱讀者──為了困惑而閱讀，在閱讀中陷入困惑，並且知道自己被困惑。
解讀者──理解與解讀內在的困惑與外在的問題，經歷困惑、懷疑、檢視的過程，進而反思、修正與提升。

閱讀者──以各種方式攝取知識與經驗。
解讀者──以觀察、思考與學習為核心，在閱讀中穿越閱讀內容，內在經歷深度的成長與蛻變，是心智與思維的修練。

閱讀有千百種面貌，但解讀只有一種歷程。

(摘錄自博客來網路書店)

ChatGPT & Social Media Marketing

Ryan Turner
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Do you want to know the power of ChatGPT?
Do you want to create engaging content in a simple, automatic, and fast way?
Are you looking to reach a wider audience and increase the visibility of your brand?

Capture the attention of your audience with the power of Artificial Intelligence!
With ChatGPT, the future of social media marketing is here.

We live in an increasingly digital and connected world, where social media has become an integral part of our daily life.

But how can we use these tools to promote our brand and achieve our marketing goals?
ChatGPT is one of the most advanced artificial intelligence technologies available on the market.
This book explores how this powerful language model is changing the way we interact with technology and how you can use it to your advantage.

Discover how to:
- Understand the functioning of ChatGPT and how to best use this tool
- Use ChatGPT to analyze social media data and obtain information about your customers and their buying habits
- Create high-quality content that captures the attention of your customers on social media
- Take advantage of ChatGPT to optimize your social media marketing campaigns and achieve better results
- Save time and increase efficiency by creating content quickly and effortlessly, saving valuable time that you can invest in other activities.

(Excerpt from amazon.com)

高所得者的高效閱讀法 : 閱讀的目的很多,而為了提高收入.拓展人際關係.職涯發展,你最需要學會這套革命性閱讀法

金川顯教
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◎超過88％的富裕階層的人，一天閱讀商管書籍或文章超過30分鐘。
◎聊天的最好開場白，「我最近讀了一本……」對方一定會對你留下好感。
◎部屬經常看到你在看書，他會信你，這是培養領導力的最好方法。

本書作者金川顯教，大學時就通過國家會計師資格考試，
進入世界最大規模的國際會計師事務所「德勤」任職，之後獨立創業。

他經營一個「YouTube圖書館」說書頻道，每日上傳兩本說書影片，
所以他一週就讀了14本書，一個月讀了60本，一整年就讀了730本，
但神奇的是，他讀一本書只要30分鐘，就能理解書中的內容還能說給別人聽。

為什麼他可以讀這麼多又這麼快？用的不是坊間流傳的「速讀法」，
而是巴菲特、比爾．蓋茲、日本前首富孫正義都在用的高效閱讀法。

◎閱讀的好處，培養思辨能力，作者推薦的幾大閱讀法：
記者式提問閱讀法，大幅提升理解力；
歸納式閱讀法，訓練你用一句話說重點；
多做讀前預測，可以培養你的假設力；
區塊組合法，能將問題各個擊破並找出解方；
此外，你會用上帝視角讀一本書嗎？ ......

(摘錄自博客來網路書店)

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Sixth Edition

John W. Creswell, J. David Creswell
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The sixth edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and J. David Creswell, continues to provide clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each step in the process, the authors address qualitative, quantitative, and mixed methods approaches to encourage readers to choose the approach that best fits the research question. Numerous examples draw from a wide variety of disciplines, featuring diverse philosophical ideas and modes of inquiry. Features like bullet points, numbered steps, and annotated research examples help students focus on the most important information in research design.

The Sixth Edition has been fully revised to reflect the 7th edition of the Publication Manual of the American Psychological Association with more inclusive language, updated citation styles, and updated writing suggestions. Learning objectives are now included at the start of each chapter. To help readers better achieve these learning objectives, the authors have clarified and improved the writing exercises to help readers better achieve these learning objectives. The final three chapters detailing qualitative, quantitative, and mixed methods now have a parallel structure so readers can better compare and contrast these approaches. Chapter 10 on mixed methods in particular has been restructured to reflect the latest developments in mixed methods and best practices. New research examples throughout help capture and demonstrate new trends in research.

(Excerpt from amazon.com)

由電線車說起—駛過百年的軌跡

謝耀漢, John Prentice
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電車是香港極具標誌的特色之一，每當搭上電車，沿途港島風光在眼前一一流轉。本書作者是電車愛好者，也是收藏家，他們在書中鉅細無遺地梳理、挖掘超過百年的電車歷史，除了透過文字記錄，本書還附上逾五百張珍貴的圖片。翻開本書有如翻開一座電車博物館，上篇見證電車發展源流的基礎，下篇則具系統性地整理如電車票、電車站、電車款式等重要的發展細節。

本書的兩位作者謝耀漢（Joseph、John Prentice）曾於2017年合著過一本Hong Kong Tramways，如今推出中文版《由電線車說起——駛過百年的軌跡》，將斷代的百年電車歷史重新拼合，二人融合彼此對電車的熱情、豐富知識經驗，與讀者在書中一同領略電車的趣味與意義。

(摘錄自博客來網路書店)