Doing Case Study Research : A Practical Guide for Beginning Researchers

Dawson R. Hancock, Bob Algozzine, Jae Hoon Lim
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Now in a Fourth Edition, this how-to guide is an excellent starting point for anyone looking to begin case study research. The authors—all professors teaching graduate students in education and other professions—provide the structure, detail, and guidance needed for beginning researchers to complete a systematic case study. Improvements for this edition include more practical and detailed guidance for conducting a literature review, a more efficient and easy-to-understand reorganization of the case study examples, and updated citations throughout the text. As with previous editions, this succinct handbook emphasizes learning how to do case study research—from the first step of deciding whether a case study is the way to go to the last step of verifying and confirming findings before disseminating them. It shows students how to determine an appropriate research design, conduct informative interviews, record observations, document analyses, delineate ways to confirm case study findings, describe methods for deriving meaning from data, and communicate findings.

Book Features:
- Straightforward introduction to the science of doing case study research.
- A step-by-step approach that speaks directly to the novice investigator.
- Many concrete examples to illustrate key concepts.
- Questions, illustrations, and activities to reinforce what has been learned.

(Excerpt from amazon.com)

跑鞋革命 : Reebok創辦人喬．福斯特稱霸全球的品牌傳奇 (Shoemaker)

喬．福斯特 (Joe Foster)
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★★★Reebok創辦人喬．福斯特親筆寫下的Reebok回憶錄★★★
專業技術＋消費者導向＋策略佈局＋滿心熱情，
讓Reebok從英國鄉間闖進了世界殿堂

福斯特以平實有趣的筆調道出一路上的跌宕，包含創業初期開創市場與資金短缺的問題，領先時代開發出特殊耐磨鞋底、極簡輕量緩震跑鞋、創新軟皮革，期間還引來Adidas警告商標抄襲、Puma認為商品雷同等同業競爭。他更慧眼識人開拓了女性有氧健身市場，透過娛樂產業的行銷使Reebok鞋款成為鞋履界的巨星，而網球市場與NBA球員迪．布朗在灌籃大賽為Pump球鞋充氣的畫面更確立了其地位，不再只是與Nike、Adidas和Puma並列，而是首屈一指的領頭羊。

「雖然從剛起步的運動品牌到世界第一耗時三十一年，但我清楚知道，正是這一路上的漫漫蜿蜒，才讓我擁有到達終點的準備。」

本書談及品牌成功的因素與業務挑戰，包含產品定位、行銷策略、供應商與經銷商的分配、全球布局策略等等。此外，內容也呈現出福斯特在創業過程中遇到的人情冷暖，員工的同甘共苦、女兒的生病、妻子的不諒解等。這是一本呈現成為世界一流品牌面臨的挑戰和犧牲，更是一個小型地方企業透過適合的產品以及大膽的願景，戰勝困難讓自己更加成長的精采故事。

(摘錄自博客來網路書店)

Lessons in Chemistry: A Novel

Bonnie Garmus
online access from ProQuest Ebook Central
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#1 NEW YORK TIMES BESTSELLER • GOODREADS CHOICE AWARD WINNER • Meet Elizabeth Zott: a “formidable, unapologetic and inspiring” (PARADE) scientist in 1960s California whose career takes a detour when she becomes the unlikely star of a beloved TV cooking show in this novel that is “irresistible, satisfying and full of fuel” (The New York Times Book Review) and “witty, sometimes hilarious...the Catch-22 of early feminism.” (Stephen King, via Twitter)

A BEST BOOK OF THE YEAR: The New York Times, Washington Post, NPR, Oprah Daily, Entertainment Weekly, Newsweek
“The most delightful novel I read this year...fresh and surprising...I laughed out loud!”—Philip Galanes, The New York Times
"A unique heroine...you'll find yourself wishing she wasn’t fictional." —Seattle Times

Chemist Elizabeth Zott is not your average woman. In fact, Elizabeth Zott would be the first to point out that there is no such thing as an average woman. But it’s the early 1960s and her all-male team at Hastings Research Institute takes a very unscientific view of equality. Except for one: Calvin Evans; the lonely, brilliant, Nobel–prize nominated grudge-holder who falls in love with—of all things—her mind. True chemistry results.

But like science, life is unpredictable. Which is why a few years later Elizabeth Zott finds herself not only a single mother, but the reluctant star of America’s most beloved cooking show Supper at Six. Elizabeth’s unusual approach to cooking (“combine one tablespoon acetic acid with a pinch of sodium chloride”) proves revolutionary. But as her following grows, not everyone is happy. Because as it turns out, Elizabeth Zott isn’t just teaching women to cook. She’s daring them to change the status quo.

Laugh-out-loud funny, shrewdly observant, and studded with a dazzling cast of supporting characters, Lessons in Chemistry is as original and vibrant as its protagonist.

(Excerpt from amazon.com)

百歲時代 : 當人生百歲成為常態, 我們該如何活得更好? (Extra Time: 10 Lessons for an Ageing World)

卡米拉・卡文迪許 (Camilla Cavendish)著
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21世紀，人類正式走入「百歲時代」。
全球醫療系統都尚未準備好，
但巨大的醫療商機卻悄悄浮現；
社會動力普遍老化，
卻讓銀髮上班族有了翻轉人生的機會！
全民長壽的此刻，
我們該如何「活得久，又活得精采」？

當人生真的70才開始，
家庭、健康、心理、醫療、工作型態與商業活動，都將產生鉅變！
形塑長壽社會的未來樣貌，第一本全球老化時代的最佳指南。

「全球壽命延長，真的是好事嗎？如果老齡化社會只會讓我們變得更貧窮、更悲傷，我想所有人都不會希望『老而不死』。然而，無論是對個人而言還是對國家而言，變老都不一定等同於虛弱和無意義。作者完成了一份重要的宣言，闡明了老年社會可以如何成為更好的社會。」──羅伯特·佩斯頓（Robert Peston），英國ITV新聞政治編輯，前BBC新聞經濟編輯

「全民長壽，會帶來什麼巨大變化？人類要為此付出什麼代價？這本書話題引人注目，論點不失樂觀，並提出了可貴的建議，重新定義了長壽的價值。豐富的統計數據以及針對貧富差異的細緻觀察，令人嘆為觀止。最重要的是，作者勇於挑戰我們對衰老的觀念，使這本書成為我們每個人的案頭必備書。」 ──艾米莉·麥特莉絲（Emily Maitlis），BBC Two新聞主播，時事節目Newsnight主播，BBC紀錄片導演

「這是一本令人振奮、實用且不失樂觀的好書，只要方向正確，人類不僅可以享受長壽，還能讓生命更加充實。每個人桌上必不可少的讀物。」──亞利安娜・哈芬登 (Arianna Huffington)，《赫芬頓郵報》創始人

(摘錄自博客來網路書店)

Life's Edge: The Search for What It Means to Be Alive

Carl Zimmer
online access from ProQuest Ebook Central
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FINALIST FOR THE PEN/E.O. WILSON LITERARY SCIENCE WRITING AWARD***A NEW YORK TIMES NOTABLE BOOK OF 2021***A SCIENCE NEWS FAVORITE BOOK OF 2021***A SMITHSONIAN TOP TEN SCIENCE BOOK OF 2021

“Stories that both dazzle and edify… This book is not just about life, but about discovery itself.” —Siddhartha Mukherjee, New York Times Book Review

We all assume we know what life is, but the more scientists learn about the living world—from protocells to brains, from zygotes to pandemic viruses—the harder they find it is to locate life’s edge.

Carl Zimmer investigates one of the biggest questions of all: What is life? The answer seems obvious until you try to seriously answer it. Is the apple sitting on your kitchen counter alive, or is only the apple tree it came from deserving of the word? If we can’t answer that question here on earth, how will we know when and if we discover alien life on other worlds? The question hangs over some of society’s most charged conflicts—whether a fertilized egg is a living person, for example, and when we ought to declare a person legally dead.

Life's Edge is an utterly fascinating investigation that no one but one of the most celebrated science writers of our generation could craft. Zimmer journeys through the strange experiments that have attempted to re-create life. Literally hundreds of definitions of what that should look like now exist, but none has yet emerged as an obvious winner. Lists of what living things have in common do not add up to a theory of life. It's never clear why some items on the list are essential and others not. Coronaviruses have altered the course of history, and yet many scientists maintain they are not alive. Chemists are creating droplets that can swarm, sense their environment, and multiply. Have they made life in the lab?

Whether he is handling pythons in Alabama or searching for hibernating bats in the Adirondacks, Zimmer revels in astounding examples of life at its most bizarre. He tries his own hand at evolving life in a test tube with unnerving results. Charting the obsession with Dr. Frankenstein's monster and how the world briefly believed radium was the source of all life, Zimmer leads us all the way into the labs and minds of researchers engineering life from scratch.

(Excerpt from amazon.com)

大人學選擇：成熟大人的獨立思考術

張國洋, 姚詩豪
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學選擇、學思考，
將人生後續的機會最大化
大人學經典作品暢銷增訂版

人生不難，只要會選！
累積一個個正確的選擇，就會提高人生成功的機率
「大人學」、「大人的small talk」生涯策略教練Joe與Bryan獨立思考的精華之作

本書兩位作者整合多年來專案管理顧問經驗，運用理性的邏輯思維，打破「對與錯」、「好與壞」等二元思維，不盲目跟隨社會主流價值觀，以獨立思考為核心，告訴讀者「做選擇的思維方法」──面對各種選擇難題時，以獨立的思考方式與脈絡，看懂整體的大局、選擇適合的策略、累積長期籌碼。

本書特色

打造屬於自己的大人思考脈絡與選擇術
1.重建思考的邏輯：以實際故事帶領讀者一一看見問題背後的問題，突破思考框架，打造出一套有系統邏輯的選擇路徑。
2.控制人生的風險：把悲觀狀況思考一輪，做足規劃，讓自己在看走眼時不會死透。
3.跳脫二元對立的框架：解決問題，並非一味地仰賴道德與正義，看懂大局的脈絡，才能避免盲目跟風，或一味地憑感覺做出非理性選擇。
4.實現未來的幸福：不被當下的情境困住，理性思考每個選項的長遠影響，問自己：「這個選擇在時間積累後，能讓未來生活更有餘裕嗎？」

(摘錄自博客來網路書店)