Entrepreneurship: The Practice and Mindset

Heidi M. Neck, Christopher P. Neck, Emma L. Murray
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Murray catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.

The Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends.

(Excerpt from amazon.com)

史丹佛最強「創業成真」四堂課：矽谷創業推手教你以最少資源開創最大志業 (Insight Out)

婷娜‧希莉格 (Tina Seelig)
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創業不只是開公司，而是開創任何可能性。
實踐「三創一想」，生活處處是機會，小點子變大事業！

想像帶來創意。創意帶來創新。創新帶來創業。

在這個充滿創業機會與創意靈感的時代，每個人都懷著雄心壯志要打造自己的人生，也企圖解決世界更重大的問題，而唯一能將想法付諸實現的方法就是運用知識、技能與態度。可惜的是，大部分的正規教育教的是記憶，而不是創新。但如果有一套清楚的指示能幫助你實現想法，那會如何呢？

國際知名創造力導師、史丹佛大學教授婷娜‧希莉格認為，不教導年輕人有創業家精神是一種罪過。本書正是一部培養從靈感到執行這完整過程所需技能的葵花寶典。書中清楚定義了「想像」、「創意」、「創新」、「創業」的核心概念，提出一個能有效開展創意、創新與創業過程的「發明循環」模式，讓你把障礙看成機會，激勵別人一起共享你的願景，就像有了食譜，你可以拿著吸引人的點子與具體步驟，讓它轉變成不凡的大事。

此外，書中還分享了史丹佛大學課堂中的眾多範例，以及從矽谷到加州聖昆汀監獄、從巴基斯坦鄉下到北極等令人意外的創業故事。每章最後並附有作業練習，有助於強化對書中概念的理解與省思。

無論是學生、教育工作者、創業家或各領域的未來創新者，只要你想實現腦中的點子，本書幫助你畫出一條通往夢想人生的清晰路徑，讓你更有創意、更有創新力，同時更加敢於實踐！

(摘錄自博客來網路書店)

Post-Truth

Lee McIntyre
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How we arrived in a post-truth era, when “alternative facts” replace actual facts, and feelings have more weight than evidence.

Are we living in a post-truth world, where “alternative facts” replace actual facts and feelings have more weight than evidence? How did we get here? In this volume in the MIT Press Essential Knowledge series, Lee McIntyre traces the development of the post-truth phenomenon from science denial through the rise of “fake news,” from our psychological blind spots to the public's retreat into “information silos.”

What, exactly, is post-truth? Is it wishful thinking, political spin, mass delusion, bold-faced lying? McIntyre analyzes recent examples—claims about inauguration crowd size, crime statistics, and the popular vote—and finds that post-truth is an assertion of ideological supremacy by which its practitioners try to compel someone to believe something regardless of the evidence. Yet post-truth didn't begin with the 2016 election; the denial of scientific facts about smoking, evolution, vaccines, and climate change offers a road map for more widespread fact denial. Add to this the wired-in cognitive biases that make us feel that our conclusions are based on good reasoning even when they are not, the decline of traditional media and the rise of social media, and the emergence of fake news as a political tool, and we have the ideal conditions for post-truth. McIntyre also argues provocatively that the right wing borrowed from postmodernism—specifically, the idea that there is no such thing as objective truth—in its attacks on science and facts.

McIntyre argues that we can fight post-truth, and that the first step in fighting post-truth is to understand it.

(Excerpt from amazon.com)

金庸小說裏的中國文學

潘步釗
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本書一方面從中國傳統的文學體裁出發，提取金庸小說中的詩詞、散文、歌賦、對聯等內容，分析其與中國文學的內在關聯及文藝價值，同時從金庸小說中的人物形象、故事情節和時代背景切入，探究金庸的文學思想及其作品在中國文學發展脈絡中所處的地位和作用。語言通俗易懂，是品讀金庸作品和中國傳統文學不可多得的「小書」。

(摘錄自博客來網路書店)

Tribe of Mentors: Short Life Advice from the Best in the World

Timothy Ferriss
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Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book―a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.

From the author:

...... time is our scarcest, non-renewable resource. With a renewed sense of urgency, I began asking myself many questions:

Were my goals my own, or simply what I thought I should want?
How much of life had I missed from underplanning or overplanning?
How could I be kinder to myself?
How could I better say “no” to the trivial many to better say “yes” to the critical few?
How could I best reassess my priorities and my purpose in this world?

To find answers, I reached out to the most impressive world-class performers in the world, ranging from wunderkinds in their 20s to icons in their 70s and 80s. No stone was left unturned.

This book contains their answers―practical and tactical advice from mentors who have found solutions. Whether you want to 10x your results, get unstuck, or reinvent yourself, someone else has traveled a similar path and taken notes ...... Among other things, you will learn:

More than 50 morning routines―both for the early riser and those who struggle to get out of bed.
How TED curator Chris Anderson realized that the best way to get things done is to let go.
The best purchases of $100 or less (you'll never have to think about the right gift again).
How to overcome failure and bounce back towards success.
Why Humans of New York creator Brandon Stanton believes that the best art will always be the riskiest.
How to meditate and be more mindful (and not just for those that find it easy).
Why tennis champion Maria Sharapova believe that “losing makes you think in ways victories can’t.”
How to truly achieve work-life balance (and why most people tell you it isn’t realistic).
How billionaire Facebook co-founder Dustin Moskovitz transformed the way he engages with difficult situations to reduce suffering.
Ways to thrive (and survive) the overwhelming amount of information you process every day.
How to achieve clarity on your purpose and assess your priorities.
And much more.

(Excerpt from amazon.com)

超級導覽員趣說博物館

河森堡
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大英博物館多達八百萬件館藏意謂著有99%根本看不到！
羅浮宮裡大氣磅礡的《勝利女神》雕像一度被塞在頂樓樓梯間？
大都會藝術博物館那一座完好無缺的埃及神廟竟是埃及人免費贈送的？
當年被留在南京機場帶不走的司母戊鼎到底是何來頭？

大英博物館、羅浮宮、大都會藝術博物館、故宮、東京國立博物館、梵蒂岡博物館、烏菲茲美術館、荷蘭國立博物館、梵谷博物館、中國國家博物館，以及羅塞塔石碑、《蒙娜麗莎》、童子切安綱、《創世紀》、《富春山居圖》、《最後的審叛》、《向日葵》、《快雪時晴帖》、《維納斯的誕生》、《女史箴圖》……，十一間博物館與它們的鎮館之寶背後，實在有太多說不完的精彩故事。

博物館保存的每一件文物，都是人類文明的「證據」。
每一座博物館，都是一間裝滿人類文明紀錄的檔案室。

各式各樣的藏品見證了那些已經消失卻曾經無比璀璨的文明。在博物館裡，你可以看到人類怎樣一步步從遠古走到今天。

(摘錄自博客來網路書店)