Monday, March 5, 2012

101 Things I Learned in Architecture School

Matthew Frederick
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

101 THINGS I LEARNED IN ARCHITECTURE SCHOOL is a book that students of architecture will want to keep in the design studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language the things they tend to make murky and abstruse. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of how to draw a line to the complexities of color theory--provide a much-needed primer in architectural literacy and make concrete what too often is left nebulous and open-ended in the architecture curriculum.

…Written by an architect and instructor who well remembers the fog of his own student days, 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL provides valuable guideposts for students navigating the architectural design studio and the rest of the architecture curriculum. Architecture graduates, from young designers to experienced practitioners, will turn to the book as well for inspiration and a guide back to basics when solving complex design problems.

(Excerpt from amazon.com)

設計的開始

王澍 著
online access from SuperStar Digital Library
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作者王澍,中國當代建築師,2012年普利茲克建築獎得主。

《設計的開始》是建築界叢書之一,介紹國內外最新建築思潮,討論當代建築問題,從學術角度剖析中外最具活力的建築師的代表作,推出建築文化、城市規劃、建築設計、室內設計、建築歷史、建築教育天空和最新學術成果。叢書圖文並茂。在這本書裡,建築與寫作是兩條永遠平行但並不互相解釋的線索,全部含義都指向:通過某種建造房子的活動,一個人如何實現自覺,從自覺其所說的語言開始。

(摘錄自amazon.cn)

Monday, February 27, 2012

The 48 Laws of Power

Robert Greene
online access from EBSCOhost Audiobook Collection
check holdings in CityU LibraryFind

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.

Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life.

Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

(Excerpt from amazon.com)

蘋果模式: 全世界都讚嘆的創新管理學(The Apply Way)

傑弗瑞・庫魯聖 (Jeffrey L. Cruikshank)
online access from McGraw-Hill Education
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

……蘋果電腦公司一飛沖天,到達令人暈眩的成功高峰。但這一路走來,並非平步青雲。該公司的傳奇人物、共同創辦人賈伯斯親身目睹這一路的曲折起伏。從一九八三年推出笨重不牢靠、一台近一萬美元的“麗莎”(Lisa)電腦,到最近締造驚人銷售量的突破性產品iPod,蘋果電腦公司不僅多次改造本身,也帶動了整個電腦產業的革命,它的秘訣是什麼?本書為你深入剖析。

在快速變遷的科技界,蘋果電腦從曲折辛苦的歷程中學到寶貴的智慧:不論你有多聰明,都不能僅憑己力,單打獨鬥。市場快速變化,技術愈來愈複雜,太多精英人才投資太多時間及金錢於創新。本書揭露使蘋果電腦公司保持領先的秘訣與管理原則,包括創新產品的發展、尖端的行銷策略、精緻時髦的設計與包裝、高績效的公司文化。你將會發現,蘋果電腦公司結合了一致性、持續性,以及貫徹始終,並且在願景與務實之間取得巧妙的平衡。依循蘋果電腦的12創新管理課,學習如何做到:

•顧客至上
•產品至上
•突破行銷模式
•建立學習型組織

蘋果電腦雖是科技公司,但本書並不是為電腦迷所撰寫,而是為那些想從蘋果電腦公司的勝利與犯錯經驗中學習寶貴啟示的經理人而撰寫,這些成功與失足的高低起伏經驗促使蘋果電腦公司不斷演進,終至迅速地飛入青天,展現驚人的成功。對賈伯斯和蘋果電腦公司裡的夢想家而言,找到未來還不夠,你還必須創造未來。

(摘錄自博客來網路書店)

Monday, February 20, 2012

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

Deepak Malhotra
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If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do?

Over a decade ago the bestselling business fable Who Moved My Cheese? offered its answer to this question: accept that change is inevitable and beyond your control, don't waste your time wondering why things are the way they are, keep your head down and start looking for the cheese.

But success in the areas of innovation, entrepreneurship, creativity, leadership and business growth--as well as personal growth--depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules: our own. With that in mind, Harvard Business School professor Deepak Malhotra offers a radically different answer to this question.

Malhotra tells an inspiring story about three unique and adventurous mice--Max, Big and Zed--who refuse to accept their reality as given. As we watch their lives unfold and intersect, we discover that instead of just blindly chasing after the cheese, each of us has the ability to escape the maze or even reconfigure it to our liking.

In the face of established practices, traditional ideas, scarce resources and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face--or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else's maze. As Zed explains, "You see, Max, the problem is not that the mouse is in the maze, but that the maze is in the mouse."

(Excerpt from amazon.com)

激蕩三十年: 中國企業 1978-2008

吳曉波 著
online access from Apabi
check holdings in CityU LibraryFind

儘管任何一段歷史都有它不可替代的獨特性,可是,1978年—2008年的中國,卻是最不可能重複的。在一個擁有近13億人口的大國裡,僵化的計劃經濟體制日漸瓦解了,一群小人物把中國變成了一個巨大的試驗場,它在眾目睽睽之下,以不可逆轉的姿態向商業社會轉軌。

本書記載了中國1978-2008年間的企業變革,作者細緻地描述了中國企業變革的草莽時代,人們從他的文字中可以重溫改革開放初期洶湧的商品大潮和整個社會的躁動與不安,年廣久、步鑫生、袁庚等早期中國改革歷史上的風雲人物一一重現。同時,作者對海爾、聯想、萬科等知名企業的創業期有非常生動的記錄。

書中沒有用傳統的教科書或歷史書的方式來寫作這部著作,而是站在民間的角度,以真切而激揚的寫作手法描繪了中國企業在改革開放年代走向市場、走向世界的成長、發展之路。

作者把人物和事件放在一個國際和國內的政策、社會和當時的現實這樣的大背景中,以整體和個別相結合的描述手法,將一部中國企業的曲折發展歷程清晰地呈現在讀者面前。規模宏大,史料翔實,筆調細緻,整部書稿再現出人們在歷史創造中的激情、喜悅、吶喊和苦惱。

(摘錄自博客來網路書店)