The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

Lee LeFever 
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Your guide to becoming an explanation specialist 

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:
• Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
• Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
 • Present: Produce remarkable explanations with visuals and media.

 The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

 (Excerpt from amazon.com)

開口就讓你變心: 打動人心的 14 種說服技巧 (Presentations that Change Minds)

喬許・高登 (Josh Gordon)
online access from McGraw-Hill Education 
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改變聽眾的想法──不論是針對一項產品、一套解決方案，或是一種服務。讓所有人變成你的銷售資源，讓所有人對你提出的東西充滿興趣。讓所有的聽眾自動與你站在同一陣線，最後，拿到訂單才算是完成你的目的。

要達成這樣的目的，你是否具備說動聽眾依你要求行動的說服力？你是否能改變聽眾的集體態度？不管你是要別人買你的產品、資助你的研究、採取你的方案、學習你的經驗、或者信任你的願景，<開口就讓你變心>將給你必需的技巧。

演說大師喬許・高登已經開發出十四種經驗證有效的策略，幫助你應付各種聽眾。你會學到如何創造興奮感、運用幽默感、建立信任感、說故事，並確使你充分把握機會將理念呈現給觀眾。

運用其獨特、百發百中的方法，高登能幫助創造一種最適合你的聽眾的演說。他深入介紹了十四種能開口就讓你變心的策略，以此讓人們接納你的新想法、改變他們的觀念、或者提供你資金，各行各業人士均適用。他在本書中提出的策略可以讓你學到:
 • 執行每種策略的真實個案。
 • 說明策略如何改變聽眾心意。
 • 避免的危險假設。
 • 預測和發掘機會的方法。
 • 準備戰略，這樣你在面對每一群聽眾時，都有必勝計畫。
 • 最具影響力的講演技巧。
 • 確認取得承諾、改變或生意的策略。

你要面對各式各樣不同的人，因此每次講演都必須仔細地設計，以贏得聽眾。有了正確的策略，你就能為這群聽眾裁製特殊需求的演說，贏取他們認同，獲得你要的結果。 

(摘錄自博客來網路書店)

One Word That Will Change Your Life

Dan Britton, Jimmy Page, Jon Gordon 
online access from Books24x7 
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One Word is a simple concept that delivers powerful life change! In 1999, the authors discovered a better way to become their best and live a life of impact. Instead of creating endless goals and resolutions, they found one word that would be their driving force for the year. No goals. No wish lists. Just one word. Best of all . . . anyone, anytime can discover their word for the year.

One Word that will Change Your Life will inspire you to simplify your life and work by focusing on just one word for this year. That’s right! One Word creates clarity, power, passion and life-change. The simple power of One Word is that it impacts all six dimensions of your life – mental, physical, emotional, relational, spiritual, and financial. Simply put, One Word sticks. There is a word meant for you and when you find it, live it, and share it, your life will become more rewarding and exciting than ever.

Join thousands of people and hundreds of schools, businesses, churches, and sports teams who have found their one word . . . and discover how to harness the transformational power of One Word.

The book includes a personal Action Plan and simple process to help you discover your word for the year.

(Excerpt from amazon.com)

勇於思考的魔力 (Magic of Thinking Big)

大衛‧施瓦茲 (David Joseph Schwartz)
online access from EBSCOhost Audiobook Collection
online access from SuperStar Digital Library
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「為20世紀美國最傳奇的勵志經典，本書從1959年首印至今，一直非常暢銷，影響了美國幾代人，並被翻譯成數十種文字，風靡全球。很多企業的營銷人員幾乎更是人手一冊，作為每日必讀的自我激勵“聖經”。人們一直把本書與戴爾‧卡耐基、拿破侖‧希爾的勵志經典並列，很多評論家甚至認為本書的影響超過前兩者的作品，因為施瓦茲的著作值得細細讀幾年，而不僅僅是流行一時。

本書認為成功者和其他人的區別在於自信心、積極的思考和自我強化鍛煉。作者因此提供了許多具有實際指導意義的建議、技巧及原則，它們將使你具備勇於思考的神奇力量，從而帶給你夢寐以求的成功、快樂和滿足感。書中每個技巧都用活生生的趣聞逸事加以說明，讀起來輕鬆愉快。你所看到的，不僅僅是應該做什麼，更重要的，你將學會如何把每個原則應用於現實。

 (摘錄自博客來網路書店)

Impatient Optimist: Bill Gates in His Own Words

Edited by Lisa Rogak
online access from Books24x7
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Bill Gates, the founder and former CEO of Microsoft, has been a revered, and occasionally controversial, worldwide business icon for more than three decades.

Recognized by most as an ingenious visionary, and painted by some as a tyrannical, less-than-scrupulous empire builder, Gates has had an unignorable impact on the growth of digital technology in daily life over the past 30 years. Even his sharpest critics have to acknowledge the obvious: Gates helped spearhead one of the greatest revolutions in modern history by seizing on the importance of software to the rise of the personal computer, along the way turning an arcane, specialized technology into a commonplace tool for the office and home.

Gates has long been ranked as one of the world’s wealthiest men--which gave him a name recognition far greater than that of most CEOs--and businesspeople of all stripes have looked to him as a role model, using his words and business strategies to help create, inspire, and grow their own companies. After he stopped running Microsoft's day-to-day operations in 2008 to devote himself full-time to the Bill & Melinda Gates Foundation, a kinder, gentler Gates began to emerge. As a result, people actively involved in the philanthropic world, whether in professional, part-time, or personal capacities, began to develop a new appreciation for the man.

Bill Gates’s second act is no less compelling than his first. And whether you’re interested in his personal life or looking for inspiration to drive you forward in your own business endeavors, Impatient Optimist: Bill Gates in His Own Words has much to offer. As the tech giants who distinguished the turn of the 21st century shape public life in ways that outstrip the efforts of the previous century's titans of industry, we look to figures like Gates for inspiration as one of America's greatest business icons. This book will surely feed the world's curiosity about one of the most important leaders of the digital age.

(Excerpt from amazon.com)

上海的美麗時光

陳子善 著
online access from iRead eBook
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作者陳子善為上海人，對昔日的「遠東第一大都市」懷有深厚的感情，本書正是他梳理和解讀現代上海、文學上海文字的結集，分「上海羅生門」和「文化上海」兩輯。從徐志摩到邵洵美、從郭建英到木心、從張愛玲到東方蝃蝀，還有上海的咖啡館、上海的名人故居、上海的舊書店……，上個世紀三、四十年代的「春申舊事」奔流作者筆端，歷史的、摩登的、多元的上海透過本書重新走近我們。

 (摘錄自博客來網路書店)

Subject: Shanghai