Monday, August 5, 2024

The Catalyst: RNA and the Quest to Unlock Life's Deepest Secrets

Thomas R. Cech
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One of Literary Hub's Most Anticipated Books of 2024

Exploring the most transformative breakthroughs in biology since the discovery of the double helix, a Nobel Prize–winning scientist unveils the RNA age.

For over half a century, DNA has dominated science and the popular imagination as the “secret of life.” But over the last several decades, a quiet revolution has taken place. In a series of breathtaking discoveries, the biochemist Thomas R. Cech and a diverse cast of brilliant scientists have revealed that RNA―long overlooked as the passive servant of DNA―sits at the center of biology’s greatest mysteries: How did life begin? What makes us human? Why do we get sick and grow old? In The Catalyst, Cech finally brings together years of research to demonstrate that RNA is the true key to understanding life on Earth, from its very origins to our future in the twenty-first century.

A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA’s spectacular powers, to Cech’s own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health. We learn how RNA―once thought merely to transmit DNA’s genetic instructions to the cell’s protein-making machinery―may have jump-started life itself, and how, at the same time, it can cut our individual lives short through viral diseases and cancer. We see how RNA is implicated in the aging process and explore the darker depths of the supposed fountain of youth, telomerase. And we catch a thrilling glimpse into how RNA-powered therapies―from CRISPR, the revolutionary tool that uses RNA to rewrite the code of life, to the groundbreaking mRNA vaccines that have saved millions during the pandemic, and more―may enable us to improve and even extend life beyond nature’s current limits.

(Excerpt from amazon.com)

金牌法則:奧運金牌教練寫給所有人的逐夢指引 帶領你開創世界一流的人生 (The Golden Rules)

鮑伯.波曼(Bob Bowman), 查爾斯.巴特勒 (Charles Butler)
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在追求卓越的熱情下
你可以把自己的天賦和夢想帶到更遠大的地方

本書作者鮑伯.波曼是奧運金牌紀錄保持人麥可.菲爾普斯的游泳教練,早在菲爾普斯10歲時,他就發現這個從小不被看好的過動兒擁有強大的潛力。波曼把所有熱情全都奉獻給他的運動員,鼓勵選手為自己夢想的目標奮戰。因為對他來說:每個人都可以做得更好!每一個人!

無論你的人生目標是什麼,此刻是為了什麼而努力,也許你想獲得升遷、順利畢業、追求更好的生活,也許你想成為醫生、總裁、工程師、音樂家或最棒的父母,在拿起這本書的同時,恭喜你,你找對方向了!

波曼用畢生熱情培養出史上最偉大的奧運選手,這是他寫給各行各業人士關於如何追尋夢想、實現自我的一本書。波曼與我們分享,他是如何運用這10條法則,在每天的努力下,幫助自己與他人追求人生的各種里程碑:
●打造願景,化不可能為可能
●冒險才能面對更大的挑戰
●設定短期目標,創造長期成功
●建立團隊,少有冠軍是孤獨的
●點燃對夢想的熱情,並保持熱情
●當時機到來,帶著自信表現

在逐夢的過程中,你會看見追求卓越的價值與收穫。那是什麼呢?不是獎牌或紀錄,而是夢想所生的回憶。

(摘錄自eslite.com)

Monday, July 29, 2024

Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

Amy Balliett
online access from EBSCOhost Ebooks
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Considered "One of the Best Marketing & Sales Books of 2020" by the prestigious Porchlight Business Book Awards, this is the essential guide to harnessing the power of visual communication.

Visual communication has changed.

Because 91% of today's audiences prefer visual content as their first form of information delivery. And a staggering 94% of first impressions of a brand or product will be based entirely on the design of that visual content. That's why we need to use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity.

Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike.

In addition to providing actionable rules to follow for creating high-impact visual content, Killer Visual Strategies also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR), as well as what lies ahead in this dynamic field!

Applicable to a wide range of professions where visual content is now vital to sharing a message, you can expect Killer Visual Strategies to deliver:
·Best practices for modern visual communication
·Inspiration from outstanding and groundbreaking visual examples
·The latest trends in visual communication
·A comprehensive breakdown of how it affects marketing, sales, design, HR, and more!

Killer Visual Strategies is the evolution of visual communication as a fundamental part of how a story is told.

(Excerpt from amazon.com)

請問松浦彌太郎:將心安放的基本

松浦彌太郎
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求一定幸福,但求「時常」活得像自己。
松浦彌太郎打造日日好日的55個習慣。
關於───人際關係、愛、生活、工作、成長。

寫給活在局勢動盪的現今,種種不安、焦慮盤據於心的你。

明明渴望幸福,卻遲遲無法邁開腳步嗎?
其實,值得我們用一生追求的,絕非成功,或是得到他人的認可,
而是對自己來說,所謂正確的基本──
「這麼做比較好,或是相信這麼做才是對的。」

「安心」是什麼?
松浦彌太郎說:「所謂安心,就是每天都能發現喜悅,對任何事物心懷感謝。夜晚好眠,覺得明天又是美好的一天。」

「不追求最好,也不擔憂最壞」
求的是一種安適、安心、安穩的感覺。
透過基本的習慣,培養「時常」的力量,讓它成為你的生存之道。

請將10個基本「時常」,放入你的生活清單吧────
幸福──只要常保笑容,每天都能確實前行。
人際關係──隨時都能分道揚鑣,卻不想就此疏離。
愛──接受對方的一切,彼此溫柔地關注。
富足──充分吟味而入手,是對物品的感謝之情。
生活──體驗專注與放鬆、成功與失敗、支配與順從。
健康──心越是疲倦,越會逞強。
安心──不企求,不計較得失,不算計利害。
學習──抱持疑問,持續思考。
工作──為了幫助有難的人而行動。
成長──主動宣示,打破禁錮自己的殼。
明天──相信是最強的力量,相信自己,就能找出答案。

(摘錄自博客來網路書店)


Monday, July 22, 2024

Look Again: The Power of Noticing What Was Always There

Tali Sharot, Cass R. Sunstein
online access from EBSCOhost Ebooks
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This “smart and fun read, and a valuable way to revitalize your life” (Walter Isaacson) deftly explains how disrupting our well-worn routines, both good and bad, can rejuvenate and reset our brains for the better.

Have you ever noticed that what is exciting on Monday tends to become boring on Friday? Even passionate relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. As easy as it is to stop noticing what is most wonderful in our lives, it’s also possible to stop noticing what is terrible. People get used to dirty air. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.

Now, neuroscience professor Tali Sharot and Harvard law professor (and presidential advisor) Cass R. Sunstein investigate why we stop noticing both the great and not-so-great things around us and how to “dishabituate” at the office, in the bedroom, at the store, on social media, and in the voting booth.

This groundbreaking and “sensational guide to a more psychological rich life” (Angela Duckworth, New York Times bestselling author), based on decades of research, illuminates how we can reignite the sparks of joy, innovate, and recognize where improvements urgently need to be made. The key to this disruption—to seeing, feeling, and noticing again—is change. By temporarily changing your environment, changing the rules, changing the people you interact with—or even just stepping back and imagining change—you regain sensitivity, allowing you to identify more clearly the bad and more deeply appreciate the good.

(Excerpt from amazon.com)

外出用餐 : 一部橫跨兩千年的外出飲食文化史 (The Restaurant)

威廉.席特維爾 (William Sitwell)
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從兩千年前的龐貝城酒館,到中世紀法國高級餐廳;
從墨西哥塔可餅機的改良,到日本迴轉壽司輸送帶的發明……

當餐廳不只是餐廳,外出用餐不只是填飽肚子這麼簡單──
庶民飲食╳政治角力╳帝國秩序╳移民經濟
飲食偏好╳餐桌禮儀╳待客之道╳文化禁忌


飲食早已成為一個民族或地區文化的象徵,不同菜肴在歷史上的變遷也悄悄記錄了不同文化的交融,小小的餐館也是人類歷史的博物館。

現代人對於外出用餐已習以為常,只因為餐廳本身已不只是最原始的「用餐」功能,它提供了更多的社交應酬、商業談判、生活所需、情感調劑等實際功能。從更深層的一面來探討,外出用餐與餐廳的存在意義,反映了當代社會、及與其對應的歷史、經濟、文化發展等關係。

餐廳的出現不只被視為是飲食場地的變化、不只是被當成空間工具,更重要的是同時標示著一個國家、甚至是帝國的衰敗或成功。例如龐貝城的外出用餐場景,象徵羅馬帝國的願景、幅員遼闊和繁榮富庶。第二次世界大戰後的英國餐廳則充分顯示了戰爭衝突的恐怖和國力瓦解是如何殘害該國的美食文化和味覺。

而現代世界的交通便利和旅行發達,意味著餐廳已足夠成為人們旅行的理由。餐廳就像博物館、藝術、夜店或海灘,成為人們沉浸於各種文化的絕佳選項。英國作家尼古拉斯.蘭德(Nicholas Lander)就曾說:「菜單代表最便宜的旅行方式。」

由此可知,外出用餐已是一種文化現象。人們會被誘惑進餐廳是因為他們肚子餓,而人們尋找餐廳也為了其他理由:碰面、社交、做生意、與愛人發展浪漫關係,甚至將它當成政治角力的場所。這些訪客會餓著肚子去餐廳,但追求經驗的渴望和需要,卻遠比飢餓本身更為複雜。

作者席特維爾以「餐廳」為引,點出了我們忽略的歷史細節、生活細節,講述了一部有關全球社會發展的歷史,深入探討長達二千年的飲食歷史,從最基本到最複雜的飲食形式,追溯外出用餐文化的起源,揭示世界各地不同的社會如何發現外出用餐的樂趣,同時也追溯流行如何形塑我們外出用餐的方式。

(摘錄自博客來網路書店)