Analytics Stories: Using Data to Make Good Things Happen

Wayne L. Winston
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Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems

Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves.

Distinguished professor and author Wayne L. Winston answers questions like:

Does a mutual fund’s past performance predict future performance?
What caused the Crash of 2008?
Can we predict where crimes are likely to occur?
How can we predict heart attacks in real time?
How can I use A/B testing to improve sales from my website?
How can analytics help me write a hit song?
How does Netflix recommend movies and TV shows?
Should I go to State U or Princeton?
Was Liverpool over Barcelona the greatest upset in sports history?

Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.

(Excerpt from amazon.com)

極簡商業課：60天在早餐桌旁讀完商學院，學會10項關鍵商業技能 (Business Made Simple)

唐納．米勒 (Donald Miller)
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商學院要教兩、三年的內容，本書找到最精華的部分……沒有一句廢話。──樊登

想賺錢、晉升、轉職、創業、事業成功……
只要在早餐桌旁花短短的時間閱讀本書，
就能輕鬆掌握最重要的商業技能，
成為公司搶著要的價值驅動型人才。

★Amazon網站破千名讀者4.7顆星推薦：
‧這本書成功地將大學商學院的知識濃縮成一本 60 天的入門書。
‧任何渴望在職涯上提升的企業主和員工，本書必讀。

即將踏入職場，不知道該具備哪些能力？
長久在一個工作，擔心沒有競爭力？
想轉換跑道，但怕經驗不夠、能力不足？
創業當老闆，砸錢裝修、行銷宣傳，但怎麼沒吸引到消費者？

商業能力的學習，不必太複雜，太複雜反而陷入理論的窠臼。
這本書以最簡單的商業能力基本功，讓你更有可能成功。

(摘錄自博客來網路書店)

Filterworld: How Algorithms Flattened Culture

Kyle Chayka
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A MOST ANTICIPATED BOOK From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself.

"[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing digital reality in which we now live."—Ezra Klein

From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed—informing the songs we listen to, the friends with whom we stay in touch—as we’ve grown increasingly accustomed to our insipid new normal.

This ever-tightening web woven by algorithms is called “Filterworld.” Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires—and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences—human lives—for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question.

In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. With algorithms increasingly influencing not just what culture we consume, but what culture is produced, urgent questions arise: What happens when shareability supersedes messiness, innovation, and creativity—the qualities that make us human? What does it mean to make a choice when the options have been so carefully arranged for us? Is personal freedom possible on the Internet?

To the last question, Filterworld argues yes—but to escape Filterworld, and even transcend it, we must first understand it.

(Excerpt from amazon.com)

消失的國界 : 戰火下的烏克蘭

相振為/ 三立電視
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從台灣人角度，第一手報導俄羅斯侵烏戰爭！
台灣唯一獲得烏克蘭官方許可進入拍攝的電視新聞團隊，
帶您看見戰火下依舊堅毅、勇敢的烏克蘭人民！

《消失的國界》勇奪2022年卓越新聞獎新聞節目獎
資深記者從台灣人角度解讀俄烏戰，看戰火下的人性、恐懼與真情。

採訪團隊深入烏克蘭首都基輔、南部大城敖德薩，實際感受生活在戰火下的恐懼、烏克蘭人民堅毅的抗敵意志與生命力，並把格局拉大到歐陸，觀察「非典型」的烏克蘭難民如何團結歐洲，對抗霸權威脅。

(摘錄自博客來網路書店)

The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions

Isabell Osann, Lena Mayer, Inga Wiele
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A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions

The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions shows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably.

The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions.

- Spur innovation with checklists for brainstorming and implementation
- Learn how to generate new ideas
- Lead your team in a proven process for doing creative work

Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

(Excerpt from amazon.com)

AI世代與我們的未來：人工智慧如何改變生活，甚至是世界？(The Age of A.I. )

亨利．季辛吉 (Henry A. Kissinger), 艾力克．施密特 (Eric Schmidt), 丹尼爾．哈騰洛赫 (Daniel Huttenlocher)
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國前國務卿 ╳ Google前執行長 ╳ MIT首任計算學院院長
當ChatGPT浪潮來襲，我們應該如何因應？
政治、經濟、科技三大巨頭的頂尖對談

人工智慧必將帶來劃時代的改變，會扭轉我們的社會、經濟、政治和外交政策，這一切影響遠遠超過任何領域的傳統範疇，而我們做好準備了嗎？

三位世界上極富成就的思想家齊聚一堂，思考人工智慧將如何改變我們與知識、政治和所生活的社會之間的關係，探索人工智慧對我們所有人的意義。我們正在經歷一個空前的、不同於以往的時代。

在各領域中，人工智慧都展現其強烈的存在感與可能性，如ChatGPT的出現，快速又具有「人味」的聊天生成模型，颳起了一陣旋風。且運用在戰爭上，人工智慧噴氣式飛機在模擬空戰中擊敗經驗豐富的人類飛行員。戰爭局勢在當今世界一觸即發，並時刻變化，將人工智慧的「非人邏輯」導入，軍事系統與流程會改變戰略，創造出新的維度，甚至包括了能自行選擇目標、不需人類介入就交戰的系統。

因此，當代三位跨領域的世界領導者提出，關於人工智慧最重要的議題是人類監督與適時干預的能力 ，並探討人工智慧的使用倫理是什麼？在龐大的益處背後潛伏著哪些危機，而我們又該如何面對日新月異的人工智慧？

(摘錄自博客來網路書店)