ChatGPT & Social Media Marketing

Ryan Turner
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Do you want to know the power of ChatGPT?
Do you want to create engaging content in a simple, automatic, and fast way?
Are you looking to reach a wider audience and increase the visibility of your brand?

Capture the attention of your audience with the power of Artificial Intelligence!
With ChatGPT, the future of social media marketing is here.

We live in an increasingly digital and connected world, where social media has become an integral part of our daily life.

But how can we use these tools to promote our brand and achieve our marketing goals?
ChatGPT is one of the most advanced artificial intelligence technologies available on the market.
This book explores how this powerful language model is changing the way we interact with technology and how you can use it to your advantage.

Discover how to:
- Understand the functioning of ChatGPT and how to best use this tool
- Use ChatGPT to analyze social media data and obtain information about your customers and their buying habits
- Create high-quality content that captures the attention of your customers on social media
- Take advantage of ChatGPT to optimize your social media marketing campaigns and achieve better results
- Save time and increase efficiency by creating content quickly and effortlessly, saving valuable time that you can invest in other activities.

(Excerpt from amazon.com)

高所得者的高效閱讀法 : 閱讀的目的很多,而為了提高收入.拓展人際關係.職涯發展,你最需要學會這套革命性閱讀法

金川顯教
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◎超過88％的富裕階層的人，一天閱讀商管書籍或文章超過30分鐘。
◎聊天的最好開場白，「我最近讀了一本……」對方一定會對你留下好感。
◎部屬經常看到你在看書，他會信你，這是培養領導力的最好方法。

本書作者金川顯教，大學時就通過國家會計師資格考試，
進入世界最大規模的國際會計師事務所「德勤」任職，之後獨立創業。

他經營一個「YouTube圖書館」說書頻道，每日上傳兩本說書影片，
所以他一週就讀了14本書，一個月讀了60本，一整年就讀了730本，
但神奇的是，他讀一本書只要30分鐘，就能理解書中的內容還能說給別人聽。

為什麼他可以讀這麼多又這麼快？用的不是坊間流傳的「速讀法」，
而是巴菲特、比爾．蓋茲、日本前首富孫正義都在用的高效閱讀法。

◎閱讀的好處，培養思辨能力，作者推薦的幾大閱讀法：
記者式提問閱讀法，大幅提升理解力；
歸納式閱讀法，訓練你用一句話說重點；
多做讀前預測，可以培養你的假設力；
區塊組合法，能將問題各個擊破並找出解方；
此外，你會用上帝視角讀一本書嗎？ ......

(摘錄自博客來網路書店)

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Sixth Edition

John W. Creswell, J. David Creswell
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The sixth edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and J. David Creswell, continues to provide clear and concise instruction for designing research projects or developing research proposals. This user-friendly text walks readers through research methods, from reviewing the literature to writing a research question and stating a hypothesis to designing the study. At each step in the process, the authors address qualitative, quantitative, and mixed methods approaches to encourage readers to choose the approach that best fits the research question. Numerous examples draw from a wide variety of disciplines, featuring diverse philosophical ideas and modes of inquiry. Features like bullet points, numbered steps, and annotated research examples help students focus on the most important information in research design.

The Sixth Edition has been fully revised to reflect the 7th edition of the Publication Manual of the American Psychological Association with more inclusive language, updated citation styles, and updated writing suggestions. Learning objectives are now included at the start of each chapter. To help readers better achieve these learning objectives, the authors have clarified and improved the writing exercises to help readers better achieve these learning objectives. The final three chapters detailing qualitative, quantitative, and mixed methods now have a parallel structure so readers can better compare and contrast these approaches. Chapter 10 on mixed methods in particular has been restructured to reflect the latest developments in mixed methods and best practices. New research examples throughout help capture and demonstrate new trends in research.

(Excerpt from amazon.com)

由電線車說起—駛過百年的軌跡

謝耀漢, John Prentice
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電車是香港極具標誌的特色之一，每當搭上電車，沿途港島風光在眼前一一流轉。本書作者是電車愛好者，也是收藏家，他們在書中鉅細無遺地梳理、挖掘超過百年的電車歷史，除了透過文字記錄，本書還附上逾五百張珍貴的圖片。翻開本書有如翻開一座電車博物館，上篇見證電車發展源流的基礎，下篇則具系統性地整理如電車票、電車站、電車款式等重要的發展細節。

本書的兩位作者謝耀漢（Joseph、John Prentice）曾於2017年合著過一本Hong Kong Tramways，如今推出中文版《由電線車說起——駛過百年的軌跡》，將斷代的百年電車歷史重新拼合，二人融合彼此對電車的熱情、豐富知識經驗，與讀者在書中一同領略電車的趣味與意義。

(摘錄自博客來網路書店)

Communication Essentials: The Tools You Need to Master Every Type of Professional Interaction

Trey Guinn
online access from McGraw-Hill's AccessEngineering
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A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of all―communication

No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your career―and succeed in other aspects of life, as well―building theses skills is essential.

In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message clarity to specific, goal-based strategies to develop and maximize your skills.

In Part I: The Essentials, he covers the fundamentals, from why and how we communicate and what effective communication looks like to how it can all go wrong. In Part II: The Essentials Applied, he provides practical advice on identifying goals, owning your message, and anticipating how your audience will perceive you, the messenger. Finally, in Part III: Beyond the Essentials, you'll find practical tips to help you communicate your way into a job, improve your digital communication, work through difficult conversations, and much more.

Packed with insights, anecdotes, exercises, and Essential Takeaways to wrap up each chapter, Communication Essentials ensures you'll walk away feeling fully equipped and prepared to put your skills into action right away.

(Excerpt from amazon.com)

身上的每道傷疤

李慧詩
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獲2023年第四屆「香港出版雙年獎」心理勵志類別的「最佳出版獎」

這本書是李慧詩（Sarah）成為單車運動員十九年的傷痕紀錄，也是她的成長紀念冊。2006年，她摔車斷手，幾乎被斷定運動員生涯終結；2016年里約奧運，一上場就被對手撞倒，四年努力付諸流水 ；同年在日本作賽期間，仿如至親的普林俊教練溘然辭世……從無奈的現實，磨煉出抵禦軟弱和恐懼的勇氣。堅持不懈地努力，是因為對理想的倔強，使這個寂寂無名的單車手，一步一步走上奧運舞台、成為世界冠軍。她現在所得的榮耀，交織着一道又一道傷痕和淚痕。在此書中，Sarah坦率地寫下自身經歷，希望給予讀者在生活中一點堅持的動力，因為她相信：每個厄運，都伴隨同等分量的機會；坦然面對傷痛，定能蛻變重生，成就更堅強的自己。

(摘錄自博客來網路書店)