Monday, December 21, 2020

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt

Sinan Aral
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A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous ...

LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “The most important book of the year . . . a lively, engaging masterpiece.”—Erik Brynjolfsson, bestselling co-author of The Second Machine Age

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED


MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

(Excerpt from amazon.com)

電影港義:香港電影的60堂人生課

港唔斷戲 (著)
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人氣電影專頁「港唔斷戲」
60套香港電影=60堂人生課
導演:陳詠燊/黃浩然 
新生代演員:余香凝/吳肇軒/岑珈其/李任燊/周祉君/陳漢娜/陳家樂/郭漢柱/張建聲/梁雍婷/麥芷誼/麥子樂/游學修/廖子妤/蔡頌思/談善言/盧鎮業 撐場推薦

從《行運一條龍》學說「對不起」;
《逆流大叔》的真香港人精神;
都市男女的《十二夜》愛情輪迴;
《大隻佬》萬般帶不走的因果;
不認命的我城,終究《樹大招風》……
光影中哭過笑過領悟過, 大銀幕上是他也是你和我。 那些印在腦海中的對白、真真假假的情節、揮之不去的殘影……
人生如戲,我們在香港電影中成長。
這是屬於香港人的 60 堂電影人生課。
「感謝香港電影!世界上有無數優秀的電影, 但任憑弱水三千,我只取一瓢飲。」
-港唔斷戲

(摘錄自cp1897.com.hk)


Monday, December 14, 2020

The Infinite Game

Simon Sinek
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From the New York Times best-selling author of Start with Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.

How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind.

The question is, how do we play to succeed in the game we’re in?

In this revelatory new book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a just cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.

Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future.

(Excerpt from amazon.com)

象與騎象人:實現快樂的十個配方 : 老智慧與新科學的結合 (The Happiness Hypothesis)

強納森・海德特 (Jonathan Haidt)
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我們的心,像是一頭放任的大象。 我們的智,像是一個希望具備掌控能力的騎象者。 心智往往意見相左,各行其事,結果離開快樂越來越遠。 如何引導大象與騎象者以協調的步伐走上快樂之道? 過去人類歷史沉澱下來的古老智慧,告訴我們許多快樂的指南針, 現在尖端科學研究出快樂的方程式,則是H = S + C + V。 Happiness(快樂)= Setpoint(快樂起始點)+Condition(生活條件)+Voluntary  activities(自發性活動) 只要懂得善用老智慧及新科學、掌握自己的潛能與限制, 就能實現快樂,過一個充滿智慧的人生。

★得獎紀錄: 獲選中國時報開卷十大好書美好生活書獎

(摘錄自share.readmoo.com)


Monday, December 7, 2020

The Rules of Contagion: Why Things Spread--And Why They Stop

Adam Kucharski
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From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life

One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post


These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.

Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.

Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

(Excerpt from amazon.com)

香港粵語片藝術論集

盧偉力
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《香港粵語片藝術論集》結集了香港電影研究者盧偉力從九十年代末以來,關於五六十年代香港粵語電影藝術的研究文章,當中包括論文、筆記和影片賞析,亦是作者在電影方面的文字紀錄。本書談到多位粵語片時代的重要影人,如李鐵、盧敦、任劍輝、紅線女、關德興、新馬師曾、曹達華等,亦述說了香港粵語電影與當時的時代變局、社會變遷,甚至國際政治環境、意識型態的關係。

(摘錄自博客來網路書店)