Monday, September 28, 2015

說服力 : 讓人說Yes的7個關鍵 (The 7 Triggers to Yes)

羅素・葛蘭傑 (Russell H.Granger)
online access from McGraw-Hill Education
check holdings in CityU LibraryFind

請賜予我神奇的說服力!
是誰掌握了世界最偉大的力量?是誰能夠實現偉大的夢想?
要成功,甚至生存,決定於一個要素:說服力
成功或失敗,碰碰運氣?!

多年來,許多行銷人員、廣告人員以及其他人訴諸情緒反應來成就事業。但是這種方式有時成功、有時失敗。現在你有讓自己的說服力大增。你越了解大腦處理訊息的方式,就越能夠與他人進行良好的溝通,而不是以違反大腦本能的方式來與他人溝通。

在說服的過程中,有些要素有其功效,但是卻不知道為何有效以及它們如何發揮效用。本書的研究,讓我們獲得以經驗為基礎的資訊。所有的揣摩、推測以及原理都是根據觀察與推斷而來。我們創造出來的訓練計畫成效達到了合理的水準。但是我們仍舊沒有真正探討到真正的核心。

本書不是探討大腦的運作過程與說服力。而是?讀者如何應用新獲得的知識。能真正協助讀者更成功地讓他人說出「好的」、「是的」、「沒問題」等重要字眼。本書作者為的就是讓您不僅能夠獲得突破性的資訊,而且更提供您一套完整的系統與過程,讓您可以獲得您想要的結果,讓您成功獲得他人的贊同,讓他人順應您的要求。

(摘錄自博客來網路書店)


Monday, September 21, 2015

Great Work: How to Make a Difference People Love

David Sturt
online access from McGraw-Hill Ebook Library
check holdings in CityU LibraryFind
 
THE NEW YORK TIMES BESTSELLER

Great work lives inside all of us.

The question is: Do we make the contributions we're capable of? Is our best work getting out there? Breaking through? Creating a difference the world loves?

We've long been told our ability to succeed depends on our IQ, talent, education level, gender, job title, or when and where we were born. Great Work turns that conventional thinking on its head to reveal that innovation can come from anyone, anywhere.

Especially you.

With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated.

Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra--a personal touch all their own--to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress.

(Excerpt from amazon.com)

野火集 : 二十週年紀念版

龍應台
online access from SuperStar Digital Library
check holdings in CityU LibraryFind

……一篇〈中國人,你為什麼不生氣〉的個人投書會演變成一股燎原野火,一個學英美文學批評的女子,成了推動社會說真話的能量來源!「野火」之後不久,台灣經歷了開放黨禁報禁、解嚴、政治強人過世、民意代表全面改選、總統直選;台灣宛然脫胎換骨的青春期男女,經歷著關鍵的二十年。

《野火集》二十周年紀念版便是台灣社會不分藍綠充滿熱情的青春的記憶,這場「時代的刻痕」,有著更多豐富的故事,每一篇《野火集》的文字背後,有著說不完風聲鶴唳的時代痕跡,本書整理出龍應台當年精采文章及其幕後種種,並增加了海內外最具代表性的二十位華人(柏楊、余秋雨等)為他們所共同見證的台灣青春時期留下文字,共同推薦。

(摘錄自誠品網路書店)

Monday, September 14, 2015

Train Your Brain For Success: Read Smarter, Remember More, and Break Your Own Records

Roger Seip 
online access from Books24x7
check holdings in CityU LibraryFind

Train your mind to achieve new levels of success!

Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain For Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain For Success explains specific ways of thinking and acting that will get anyone where they want to go, fast. Learn to condition your mind to move towards success automatically, by discovering greater memory power and fundamental techniques for boosting reading speed and comprehension.

Get a proven strategy for succeeding and becoming a record-breaking performer.
• Learn to live in the moment
• Become brilliant with the basics
• Aggressively take care of your mind
Train your mind for new levels of success by boosting memory power, reading speed and comprehension.

(Excerpt from amazon.com)

伍爾夫讀書隨筆

弗吉尼亞·伍爾夫 (Virginia Woolf) 著
online access from SuperStar Digital Library
check holdings in CityU LibraryFind



這本書主要選自弗吉尼亞·伍爾夫 (Virginia Woolf) 的三部重要散文集,《普通讀者》、《普通讀者二集》和《自己的房間》,多為伍爾夫的讀書心得和感想,而且寫得比較隨意,不拘一格,故稱為“讀書隨筆”。主要內容有:如何讀書,書和女性生活有何關系,如何看待名字名作,以及如何評價當代文學。

(摘錄自book.douban.com)

Monday, September 7, 2015

Slow Reading in a Hurried Age

David Mikics
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Wrapped in the glow of the computer or phone screen, we cruise websites; we skim and skip. We glance for a brief moment at whatever catches our eye and then move on. Slow Reading in a Hurried Age reminds us of another mode of reading--the kind that requires our full attention and that has as its goal not the mere gathering of information but the deeper understanding that only good books can offer.

Slow Reading in a Hurried Age is a practical guide for anyone who yearns for a more meaningful and satisfying reading experience, and who wants to sharpen reading skills and improve concentration. David Mikics, a noted literary scholar, demonstrates exactly how the tried-and-true methods of slow reading can provide a more immersive, fulfilling experience. He begins with fourteen preliminary rules for slow reading and shows us how to apply them. The rules are followed by excursions into key genres, including short stories, novels, poems, plays, and essays.

Reading, Mikics says, should not be drudgery, and not mere escape either, but a way to live life at a higher pitch. A good book is a pathway to finding ourselves, by getting lost in the words and works of others.

(Excerpt from amazon.com)