大家來談宮崎駿 = Miyazaki Hayao

游珮芸 編著
online access from iRead eBook
check holdings in CityU LibraryFind

龍貓為什麼是吉卜力的招牌？
紅豬裡的飛機可是其來有自喔！！
你知道在台灣也看得到風之谷的大王蟲嗎？？
宮崎駿動畫將不再只是休閒娛樂，而是夢想與現實的結合。

《風之谷》、《龍貓》、《天空之城》、《魔女宅急便》、《魔法公主》、《神隱少女》、《霍爾的移動城堡》、《崖上的波妞》……，這些膾炙人口的動畫作品，陪伴著你我的成長過程。「宮崎駿」不只成為日本動畫的代名詞，更將動畫作品向上提昇到藝術的層次，受到國際間肯定。

 台東大學兒童文學研究所游珮芸老師，繼二○一○年以《宮崎駿動畫的「文法」》一書，首開台灣學術界對宮崎駿動畫研究的先河後，今年更帶領國內新生代動畫研究者，從更寬廣的角度，不只是文本研究，更加入了感性與想像，帶領讀者深入宮崎駿的奇幻世界。

本書並特別邀請到國內著名動畫導演石昌杰先生、台灣動漫推廣協會理事長蘇微希女士，與游珮芸老師一同以輕鬆而精彩的對談方式，重現這位永遠的純情少年——宮崎駿。

(摘錄自博客來網路書店)

Ten Types of Innovation: The Discipline of Building Breakthroughs

Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Innovation principles to bring about meaningful and sustainable growth in your organization 

Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

• Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
• Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field

The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

(Excerpt from amazon.com)

安妮日記 (The Diary of a Young Girl)

安妮•弗蘭克 (Anne Frank) 著
online access from Apabi - China digital library 
check holdings in CityU LibraryFind

《安妮日記》是以猶太小女孩安妮的視角記述二戰期間密室裡的人的生活實錄。《安妮日記》講述安妮‧弗蘭克原來居住在德國的法蘭克福，納粹興起後隨家人避難到荷蘭的阿姆斯特丹。她收到一個日記本作為生日禮物，從此開始寫日記。在漫長的25個月內，她用她的筆，用她要做個作家的夢想，刻錄下頂樓內每一天的事情和自己的成長，面對戰爭、反猶太人主義，思考與父母的關係、自然、性、上帝、宗教等等問題。

 (摘錄自博客來網路書店)

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter
online access from McGraw-Hill ebook library
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Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site 

If Facebook were a country, it would be the third largest in the world. 
Facebook accounts for one of every seven minutes spent online. 
More than one billion pieces of content are shared on Facebook. 

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? 

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution

Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

(Excerpt from amazon.com)

關於廣告學的100個故事 = 100 Stories of Advertisements

陳勝光 編著
online access from iRead eBook
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100個生動的廣告故事，讓您看到廣告背後，讓您真正懂廣告！ 

廣告大師李奧．貝納所說：「好廣告不只在傳達訊息，它能以信心和希望，穿透大眾心靈。」廣告不僅貫穿於人類經濟生活的各個方面，而且涉及人類的社會生活、道德生活、文化生活，在很大程度上影響著人們的生活觀念和生活方式。 本書適合：
◇ 想激盪腦力，刺激腦細胞升級的人。 
◇ 想獻身廣告，準備敲廣告大門的人。　　
◇ 廣告業尖兵，想進補廣告知識的人。 
◇ 唸大眾傳播或廣告等科系，不想只看教科書的人。 
◇ 純粹喜歡廣告、愛廣告，想多了解廣告知識的人。 

翻開教科書，它是這樣解釋的，廣告學，就是研究廣告活動的歷史、理論、策略、製作與經營管理的科學。然而，這一切的解釋是否真的能讓你滿意？你真的懂了什麼是廣告學嗎？

 本書行文流暢，通俗易懂，讀起來簡單、生動、活潑、有趣。可以說，本書既是廣告相關從業人員的智慧書，更是一本人人都應閱讀的腦力創意書，它可以幫助行銷人員靈活應對市場，開展卓越的廣告工作，更能激發每個人的創意元素，協助人們多角度的看待事物。

 (摘錄自博客來網路書店)

Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition

Dennis N.T. Perkins, with Margaret P. Holtman and Jillian B. Murphy
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Stranded in the frozen Antarctic sea for nearly two years, Sir Ernest Shackleton and his team of 27 polar explorers endured extreme temperatures, hazardous ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the group remained cohesive, congenial, and mercifully alive─a fact that speaks not just to luck but to an unparalleled feat of leadership. Drawing on this amazing story, "Leading at The Edge" demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. The book reveals 10 timeless leadership lessons that show readers how to: instill optimism while staying grounded in reality; have the courage to step up to risks worth taking; consistently reinforce the team message; set a personal example; find something to celebrate and something to laugh about; and, never give up. Part adventure tale, part leadership guide, the second edition features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott. Today's leaders have much to learn from this gripping account of survival against all odds. "Leading at The Edge" will help them bring order to chaos-and achieve success in the face of adversity.

(Excerpt from amazon.com)