Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Ekaterina Walter
online access from McGraw-Hill ebook library
check holdings in CityU LibraryFind

Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site 

If Facebook were a country, it would be the third largest in the world. 
Facebook accounts for one of every seven minutes spent online. 
More than one billion pieces of content are shared on Facebook. 

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right? 

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution

Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

(Excerpt from amazon.com)

關於廣告學的100個故事 = 100 Stories of Advertisements

陳勝光 編著
online access from iRead eBook
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100個生動的廣告故事，讓您看到廣告背後，讓您真正懂廣告！ 

廣告大師李奧．貝納所說：「好廣告不只在傳達訊息，它能以信心和希望，穿透大眾心靈。」廣告不僅貫穿於人類經濟生活的各個方面，而且涉及人類的社會生活、道德生活、文化生活，在很大程度上影響著人們的生活觀念和生活方式。 本書適合：
◇ 想激盪腦力，刺激腦細胞升級的人。 
◇ 想獻身廣告，準備敲廣告大門的人。　　
◇ 廣告業尖兵，想進補廣告知識的人。 
◇ 唸大眾傳播或廣告等科系，不想只看教科書的人。 
◇ 純粹喜歡廣告、愛廣告，想多了解廣告知識的人。 

翻開教科書，它是這樣解釋的，廣告學，就是研究廣告活動的歷史、理論、策略、製作與經營管理的科學。然而，這一切的解釋是否真的能讓你滿意？你真的懂了什麼是廣告學嗎？

 本書行文流暢，通俗易懂，讀起來簡單、生動、活潑、有趣。可以說，本書既是廣告相關從業人員的智慧書，更是一本人人都應閱讀的腦力創意書，它可以幫助行銷人員靈活應對市場，開展卓越的廣告工作，更能激發每個人的創意元素，協助人們多角度的看待事物。

 (摘錄自博客來網路書店)

Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition

Dennis N.T. Perkins, with Margaret P. Holtman and Jillian B. Murphy
online access from ProQuest Ebook Central
check holdings in CityU LibraryFind

Stranded in the frozen Antarctic sea for nearly two years, Sir Ernest Shackleton and his team of 27 polar explorers endured extreme temperatures, hazardous ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the group remained cohesive, congenial, and mercifully alive─a fact that speaks not just to luck but to an unparalleled feat of leadership. Drawing on this amazing story, "Leading at The Edge" demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. The book reveals 10 timeless leadership lessons that show readers how to: instill optimism while staying grounded in reality; have the courage to step up to risks worth taking; consistently reinforce the team message; set a personal example; find something to celebrate and something to laugh about; and, never give up. Part adventure tale, part leadership guide, the second edition features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott. Today's leaders have much to learn from this gripping account of survival against all odds. "Leading at The Edge" will help them bring order to chaos-and achieve success in the face of adversity.

(Excerpt from amazon.com)

中國現代小說史 (A History of Modern Chinese Fiction)

夏志淸 著
online access from SuperStar Digital Library
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《中國現代小說史》是夏志清教授名著A History of Modern Chinese Fiction的中文譯本。在中國現代小說的研究上，本書可謂劃時代的經典之作。夏教授以其融貫中西的學識，論述了中國自五四運動至六十年代初小說的發展；他更超越政治立場及門戶之見，致力於「優美作品之發現和評審」（夏志清語），並深入探求文學的內在道德情操。也是憑著這一股精神，夏教授以過人的識見，對許多現代小說家重新評價；其中最為人所稱道的，便是他「發掘」了不少當時並未受論者注意的作家，如張愛玲和錢鍾書等。 A History of Modern Chinese Fiction的學術地位，歷久不衰，至今仍是有關中國現代小說研究的權威著作。本書之英文版初刊於一九六一年，面世三十多年後，最新之第三版一九九九年 由印第安那大學出版社出版；中文翻譯本自從於一九七九年出版後，隨即成為港台大專院校中文系師生案頭必備的參考書。今由中文大學出版社重新印行之版本，乃在一九七九年友聯版的基礎上，增收王德威教授〈重讀夏志清教授《中國現代小說史》〉一文及劉紹銘教授的新序而成，相信必能滿足各方文學愛好者、研究中國現代小說的專家學者以及師生的需要。

(摘錄自博客來網路書店)

Megachange: The World in 2050

Edited by Daniel Franklin, John Andrews
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In 2050 there will be 9.3 billion people alive - compared with 7 billion today - and the number will still be rising. The population aged over sixty-five will have more than doubled, to more than 16 per cent; China's GDP will be 80 per cent more than America's; and the number of cars on India's roads will have increased by 3,880 per cent. And, in 2050 it should be clear whether we are alone in the universe. What other megachanges can we expect - and what will their impact be? This comprehensive and compelling book will cover the most significant trends that are shaping the coming decades, with each of its twenty chapters elegantly and authoritatively outlined by Economist contributors, and rich in supporting facts and figures. It will chart the rise and fall of fertility rates across continents; how energy resources will change in light of new technology, and how different nations will deal with major developments in science and warfare. Megachange is essential reading for anyone who wants to know what the next four decades hold in store.

(Excerpt from amazon.com)

栽培自己 = Wake Up the Giant Within

吳若權
online access from SuperStar Digital Library
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栽培自己，就從現在！成就自己，永無止境！

在充滿不確定的年代，唯一且絕對可以確定的高報酬投資──栽培自己。

要做夢，就做大夢。e世代如何美夢成真？

• 成功需要的是：百分之百的熱忱，全心投入的努力，接受挫折的勇氣。
• 讓別人認識並且記得你，是你的責任，而不是對方的義務。
• 容許自己不快樂，是釋放壓力的方式之一。心情不好的時候，不妨發個呆，少做點事，等情緒調整過來，重新出發。
• 重要的事都已事先處置妥當，就不會經常發生緊急的事。
• 眼界的提昇，可用想像的；技巧的增加必須不斷的實驗、練習。你要調整「眼高」和「手低」的距離。
• 偷懶，總有藉口；上進，沒有理由。
• 溝通品質不受口才好壞影響，關鍵在於能否體貼對方。
• 有時候，克制自己不做什麼，比放任自己愛做什麼，要來得積極。
• 打開行動力的關鍵，在於決心。

(摘錄自博客來網路書店)