The Rules of Contagion: Why Things Spread - and Why They Stop

Adam Kucharski
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One of the Best Books of 2020 - Financial Times
One of the "Most 2020 Books of 2020" - Washington Post
One of the Best Science Books of 2020 - The Times of London
One of the Best Science Books of 2020 - The Guardian

From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses - such as MERS, SARS, or the coronavirus disease COVID-19 - so challenging?

By uncovering the crucial factors driving outbreaks, we can see how things really spread - and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

(Excerpt from amazon.com)

零時差攻擊 (This Is How They Tell Me the World Ends: The Cyberweapons Arms Race)

妮可·柏勒斯 (Nicole Perlroth)
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年度《金融時報》和麥肯錫年度最佳商業圖書獎！
《書單》：年度最重要的一本書！

從駭客、學者、異議分子、影子經紀人到各國政府高層與外國傭兵
史上首度完整揭發即將引發第三次世界大戰的終極軍火真面目

網路安全記者深入「零時差漏洞」交易現場的第一手報導
駭客、巨富、強權，與比核武更致命的終極武器！

當所有的民生基礎設施都壟罩在戰爭的陰影之下，
這是一場沒有大後方的戰爭，每一個人都無處可逃。
「知識即權力」在資訊時代得到印證，
面對這場祕密失控的軍備競賽，我們該何去何從？

《紐約時報》資深網路安全記者以緊湊淺白的筆法，解釋駭客與政府高層交易的內幕，希望讓更多人了解這枚正在導向第三次世界大戰的致命炸彈。當高度機密的國安問題與個人隱私產生衝突、俄國政府能跨國操弄烏克蘭選舉、中國政府能任意出入他國國防資料庫、美國失去了壟斷網路軍火的霸主地位──作者試圖探究：隨時隨地可能一觸即發的「零時差攻擊」真的將帶來世界末日嗎？面對如此無所不能的危險武器，有可能透過法律來規範已然失控的交易嗎？

本書出版後令重量媒體、美國學者、專家、企業資安顧問讚不絕口。《紐約書評》盛讚：「本書作者穿越全球網路武器貿易的地下世界，寫就一部生動而充滿挑釁意味的數位攻擊史！」

(摘錄自博客來網路書店)

Principles for Dealing with the Changing World Order: Why Nations Succeed and Fail

Ray Dalio
online access from EBSCOhost Ebooks
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NEW YORK TIMES BESTSELLER

“A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times

From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes—and to offer practical advice on how to navigate them well.

A few years ago, Ray Dalio noticed a confluence of political and economic conditions he hadn’t encountered before. They included huge debts and zero or near-zero interest rates that led to massive printing of money in the world’s three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political, and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945. This realization sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years.

In this remarkable and timely addition to his Principles series, Dalio brings readers along for his study of the major empires—including the Dutch, the British, and the American—putting into perspective the “Big Cycle” that has driven the successes and failures of all the world’s major countries throughout history. He reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what’s ahead.

(Excerpt from amazon.com)

華頓商學院最受歡迎的談判課 : 上完這堂課, 世界都會聽你的 (Getting More)

史都華．戴蒙 (Stuart Diamond)
online access from HyRead ebook
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★博客來、誠品、金石堂冠軍書！華爾街日報、今日美國報暢銷書No.1
★《商業周刊》特別報導，價值100萬的談判課
★Google全球教育訓練指定教材，各大企業與學校機關指定讀物
★戴蒙教授專程撰寫新版序言，問候台灣讀者！原則不變，案例更新、更切合當下現況
★全球最優秀學生拚命競標、財星五百大企業主管爭相說讚的談判課，如今掌握在你手裡。

人生無處不是談判，每次你都能爭取更多──
▍陳瑞燕上了課，讓飛機掉頭回來載她。
▍拉馬克上了課，說服公司加薪35000美元。
▍拉提爾上了課，超速被攔下卻沒被開罰單。
▍薩維亞羅夫上了課，說服5歲女兒自動打掃房間。
▍戴蒙教授更善用談判，請動最好的醫師開刀救他一命！

12個教戰技巧，3萬學生親身實證，140萬讀者口碑盛讚！
全球暢銷140萬冊，華頓商學院連續20年最受歡迎的課程菁華完整公開

每一年，只有最優秀的學生才能進入華頓商學院，當川普、巴菲特和伊隆．馬斯克的校友。史都華．戴蒙教授的談判課，連續20年都是華頓商學院最搶手的課程，他的學生更稱他為「學術界的搖滾巨星」！本書是這堂課的課程菁華。

戴蒙教授強調，無論是要求店家折價100元，還是要求廠商降價1萬元，所使用的談判工具都是一樣的。意思就是，當你學會戴蒙教授的談判技巧，在生活各面向你都能爭取更多！他所教過的3萬個學生都獲得他的真傳，在各行各業如魚得水。

如果你想在商場上取得更好的交易條件、希望在人際關係中獲得更多的主導權、想讓家庭關係與親子關係更融洽，戴蒙教授的談判技巧，將帶給你超乎想像的優勢！

(摘錄自博客來網路書店)

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

John A. List
online access from ProQuest Ebook Central
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NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

“Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit

ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Men’s Journal

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine.

Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale.

In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess ...

By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.

(Excerpt from amazon.com)

改變人生的正向心理學 : 尋找快樂, 追求夢想

Lo’s Psychology
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快樂是什麼？影響個人幸福感的因素有什麼？
你有夢想嗎？你有勇敢去追夢嗎？還是仍在猶豫不決？
如何轉變思維角度，讓成長心態注入你的思維及生命當中，在追逐理想的旅途中發光發熱？
「拖延症」的根源是什麼？有什麼方法可以幫自己戒掉「拖延症」？
一大堆的壞習慣阻擋著你追夢？如何應對？
如何運用正向心理學知識令你活得更精彩？

這不是一本心靈雞湯，也不是一本心靈勵志書。本書以專業的正向心理學理論和大家一起探討快樂、思維心態、時間管理、對抗「拖延症」、追夢等問題，希望為大家注入勇氣和能量，和大家一起尋找快樂和追求夢想。

現在的你或者不相信自己能找到快樂，或者不認為自己能實現夢想。但心理學告訴我們，每個人都可以改變，「能夠改變」正是令我們活得更好的契機，也可以讓我們逐步拉近與夢想的距離，勇敢地追尋你的夢想吧﹗

(摘錄自博客來網路書店)

Lost in Thought: The Hidden Pleasures of an Intellectual Life

Zena Hitz
online access from JSTOR Books
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An invitation to readers from every walk of life to rediscover the impractical splendors of a life of learning

In an overloaded, superficial, technological world, in which almost everything and everybody is judged by its usefulness, where can we turn for escape, lasting pleasure, contemplation, or connection to others? While many forms of leisure meet these needs, Zena Hitz writes, few experiences are so fulfilling as the inner life, whether that of a bookworm, an amateur astronomer, a birdwatcher, or someone who takes a deep interest in one of countless other subjects. Drawing on inspiring examples, from Socrates and Augustine to Malcolm X and Elena Ferrante, and from films to Hitz's own experiences as someone who walked away from elite university life in search of greater fulfillment, Lost in Thought is a passionate and timely reminder that a rich life is a life rich in thought.

Today, when even the humanities are often defended only for their economic or political usefulness, Hitz says our intellectual lives are valuable not despite but because of their practical uselessness. And while anyone can have an intellectual life, she encourages academics in particular to get back in touch with the desire to learn for its own sake, and calls on universities to return to the person-to-person transmission of the habits of mind and heart that bring out the best in us.

Reminding us of who we once were and who we might become, Lost in Thought is a moving account of why renewing our inner lives is fundamental to preserving our humanity.

(Excerpt from amazon.com)

成長思考力 : 創造人生良性循環的七個行動法則

赤羽雄二
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讓成長不再是「偶發的結果」，而是「精心準備下的必然」。

成長不是結果，而是持續進化的過程。
《零秒思考力》系列暢銷作者最新提案，
協助你立定目標，藉由一步步的行動，人生完美再升級。

人在成長的時候，可以「真切」體會到活著的感覺。
一旦有所成長，便能達成過往無法做到的事，也能發現至今無法察覺的問題，更能獲得過去的自己所無法企及的觀點。
這些可以為我們帶來自己正真切地活著的感覺。

如何才能成功建立自信，並且持續成長？
為了達成，我們應該如何制定計畫，並實際付諸行動？

擁有十多年專業顧問經驗，一手打麥肯錫韓國分公司，日本顧問大師赤羽雄二見證許多菁英獲得更好的人生發展，也看到很多所謂成功人士，其實早已停止成長、對自己完全失去自信。離開校園後，不論公司或是上司、前輩，都不會教你如何繼續成長，市面上的商管類、勵志類書籍也很少聚焦在人生及職場最核心的重點，亦即「成長的方法」。本書將具體提出協助你打破心理障礙，促進成長的七個行動法則。

行動1：果斷降低難度
關鍵在於設定簡單的目標，即使途中停擺也要持續朝目標邁進。

行動2：堅持不痛苦的努力，能令人感到快樂的努力
捨棄「辛苦的努力」和「痛苦的努力」。重點是「持續努力」，所以要尋找相對輕鬆的努力方式。

行動3：設法建立自信
將「自信」轉化為可強化自身能力的思考方式，運用「A4筆記訓練法」及升級版的「靈感筆記」，獎勵努力的自己並提升自信。

行動4：創造良性循環
良性循環並非偶然的結果，而是由自己主動去創造。

行動5：培養樂觀的思維方式
能否正向思考取決於個人想法，悲觀的人當然也能夠轉變為正向思考的人。

行動6：下工夫保持狀態
徹底掌握了解自身的最佳狀態，將努力效益最大化。

行動7：借助他人的力量，與同伴一起成長
與同伴共享彼此的創意和資訊，找出有效達成目標的方法。一起成長，所有人都受益。

(摘錄自博客來網路書店)