Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Donald Miller
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

(Excerpt from amazon.com)

面試的科學：破解四種面試風格，每一次升學、求職、績效面談都成功 (Interviewology)

安娜．帕帕利亞 (Anna Papalia)
online access from HyRead eBook
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面試是深入認識雙方的一場專業交流。
沒有一成不變的公式，只有最適合彼此雙方的溝通方法。
了解面試官的期待，放大自己的優勢，找到最適合自己的面試策略，
你就能在面試時百戰百勝，工作、升遷、入學都成功。

為什麼傳統的面試建議行不通，現有的工具都不管用？原因很簡單，因為這些方法都沒有告訴你面試最重要的事在於「認識自己」。

面試就是回答一連串與你有關的問題，如果不了解自己，當然無法面試成功。

本書作者從事人力資源工作多年，曾為上萬名客戶提供諮詢服務，並幫助各行各業的學生、企業家、高階主管與求職者成功面試。她將這些經驗集結成這本書。在書中，你將學到：
●如何確認你的面試風格，了解你是魅力型、挑戰型、審視型還是和諧型的人。
●不同面試風格如何影響你面試時的表現。
●如何發揮每個面試風格的優勢、淡化缺點，在面試中脫穎而出。

本書利用經科學驗證的方法，打破固有的面試迷思，挑戰你對面試的傳統認知。不論你要升學、求職、績效面談，甚至是面談別人，都可以利用這些面試技巧，展現真實的自己，並得到想要的成果。

(摘錄自博客來網路書店)

Apple: The First 50 Years

David Pogue
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This book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs.

Instant New York Times Bestseller

In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.

(Excerpt from amazon.com)

香港非物質文化遺產系列: 大澳端午龍舟遊涌, 長洲太平清醮, 中秋節 : 大坑舞火龍

廖迪生, 盧智基, 陳子安
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大澳端午龍舟遊涌

大澳棚屋、漁業發展與變遷、社區儀式、端午龍舟遊涌細節，一一在本書披露。

大澳的龍舟遊涌活動，最少有百多年的歷史。每逢端午節，大澳居民迎請四所廟宇的神像巡遊大澳所有水道，請求神明的庇佑，同時也有聯繫凝聚社區的意義。

本書結合文獻與口述材料，講述大澳龍舟遊涌活動的歷史、文化及社會意義。





長洲太平清醮

2011年，長洲太平清醮被列入第三批「國家級非物質文化遺產代表性項目名錄」，是香港其中一項最具代表性的民俗活動，名聞遐邇。《長洲太平清醮》一書除了闡述太平清醮的緣起及發展以外，還以2023年打醮為例，介紹其儀式及活動流程，與此同時亦會探析傳承團體――香港長洲太平清醮值理會，在傳承有關活動上歷年所作的貢獻。此外，透過記錄多位長洲居民的口述歷史，使讀者了解受訪者眼中的長洲太平清醮。最後，我們以討論長洲醮會面對的種種挑戰與機遇作為全書的總結。

中秋節 : 大坑舞火龍

自大坑舞火龍有百多年的歷史， 每年農曆八月十四、十五及十六日三晚，大坑的坊眾舞動火龍，巡遊社區，為居民帶來運氣與認同。大坑舞火龍活動處於急速變化的香港社會，坊眾需要傳承傳統及面對新挑戰，配合環境的變化。唯一不變的是大坑的火龍傳說以及對舞火龍的熱情與堅持。本書通過對大坑舞火龍的歷史、文化及社會的介紹，令讀者了解大坑舞火龍的傳承，及其成為國家級非物質文化遺產的意義。






(摘錄自chunghwabook.com.hk)

The Great Nerve: The New Science of the Vagus Nerve and How to Harness Its Healing Reflexes

Kevin J. Tracey
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New science reveals the groundbreaking potential of the vagus nerve to regulate your body’s vital systems and heal a wide variety of medical conditions without drugs

The vagus nerve is fundamental to our health and vitality, coordinating critical functions from the precise heartbeat we need to exercise or rest to the balance of appetite and digestion. Made up of 200,000 fibers, the vagus nerve sends thousands of electrical signals every second between your brain and your most important organs. Yet despite its essential role in life, important vagus nerve functions have eluded centuries of scientific investigation. Now neurosurgeon and researcher Kevin Tracey has discovered the previously unknown power of the vagus nerve to reverse inflammation, balance the immune system, treat chronic illness, and keep our organs humming together in harmony.

In The Great Nerve, Dr. Tracey shows us how stimulating the vagus nerve with a tiny electrical implant has the potential to reverse life-altering diseases like rheumatoid arthritis, inflammatory bowel disease, lupus, MS, diabetes, obesity, stroke, depression, Alzheimer’s and Parkinson’s. If this sounds too good to believe, Dr. Tracey shares stories of patients who have gone from being nearly bedridden to running and dancing, along with the science that makes possible these recoveries. He also explains the evidence for lifestyle strategies like ice baths, meditation, exercise, and breathwork that can maintain and improve vagus nerve function.

By opening the door to the new field of neuroimmunology, The Great Nerve not only revolutionizes how we understand and treat disease, it gives us unprecedented hope for our health. This is the story of your body’s ability to heal itself.

(Excerpt from amazon.com)

香港公屋設計變奏曲

衞翠芷 梁光耀 (Rosman C. C. Wai)
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每個屋邨的故事，成就着香港傳奇；城市發展的脈絡，譜出公屋設計的變奏曲。

公共房屋牽涉多方面：民生、社會、政治、經濟等等。

本書探討香港公屋走過的七十年：從最初要解決災民生活的徙置屋邨，到創造設備齊全的生活小區；1970至1980年代的「十年建屋計劃」翻天覆地改善和重建徙置屋邨，並以公屋牽頭發展新市鎮；1990年代，率先利用裝嵌式預製組件，改善建屋質量；後來更摒除沿用半世紀的標準公屋大廈，改用因地制宜的非標準公屋大廈設計。

書中有多幅作者手繪不同型號的公屋平面圖則，是在香港房委會公開的圖則之上，加以校勘修正；作者身為前香港房屋署的建築師，同時也訪問了多位當年負責設計公屋的建築師，多番核對資料，務求準確呈現香港公屋的發展歷程。在整全、精準、跨度及可讀性幾方面，本作都是一本不容錯過的香港建築書籍。

(摘錄自博客來網路書店)