Not the End of the World: How We Can Be the First Generation to Build a Sustainable Planet

Hannah Ritchie
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This "eye-opening and essential" book (Bill Gates) will transform how you see our biggest environmental problems—and explains how we can solve them.

It’s become common to tell kids that they’re going to die from climate change. We are constantly bombarded by doomsday headlines that tell us the soil won’t be able to support crops, fish will vanish from our oceans, and that we should reconsider having children.

But in this bold, radically hopeful book, data scientist Hannah Ritchie argues that if we zoom out, a very different picture emerges. In fact, the data shows we’ve made so much progress on these problems that we could be on track to achieve true sustainability for the first time in human history. Did you know that:
- Carbon emissions per capita are actually down
- Deforestation peaked back in the 1980s
- The air we breathe now is vastly improved from centuries ago
- And more people died from natural disasters a hundred years ago?

Packed with the latest research, practical guidance, and enlightening graphics, this book will make you rethink almost everything you’ve been told about the environment. Not the End of the World will give you the tools to understand our current crisis and make lifestyle changes that actually have an impact. Hannah cuts through the noise by outlining what works, what doesn’t, and what we urgently need to focus on so we can leave a sustainable planet for future generations.

These problems are big. But they are solvable. We are not doomed. We can build a better future for everyone. Let’s turn that opportunity into reality.

(Excerpt from amazon.com)

心理摩擦力 : 為何人們抗拒改變?不是你不努力, 是你不懂人性阻力 (The Human Element)

大衛．尚塔爾 (David Schonthal), 洛蘭．諾格倫 (Loran Nordgren)
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想要推動創新，都該先看這一本！
從科學和實務的角度清楚說明，
如何說服他人放下對現狀的執著。

你曾提出新點子，別人卻反應冷淡？
或是困惑「產品不錯，偏偏賣不動」？
身為主管想推新政策，員工卻很消極？

很多時候，問題不在於產品「不好」、說法「不漂亮」，更不是想推動的事情「不夠重要」，而是因為演化使人具有抗拒改變的傾向，也就是「心理摩擦力」。

兩位作者深入研究人類行為的心理成因，並透過行為設計，促成200多項創新產品與服務的推行。他們認為「子彈鑲上黃金可以增加價值，但無法減少風阻」，若希望產品（子彈）精準擊中目標，必須降低風阻，也就是4種心理摩擦力：

1、慣性
想像你在荒島上，發現了香蕉和一種新奇的橘紅色水果，為了活下去，你會吃哪一種？
經過演化，人類成了習慣的動物，偏愛熟悉的事物，也影響了他們挑選產品的動力……

2、惰性
有56%的路人願意填寫一份5題的問卷，請猜猜看，如果問卷改成20題，會有多少比例的路人願意填？
一般人會猜32%，但實際上，只有11%的人會寫！
人類對省力的渴望，決定了消費者會被推向你的產品、還是推開！

3、情感阻力
Tinder如何打敗Match.com？
Match.com雖然是市場先行者，卻因為無法讓使用者跳脫最大的恐懼——被對方拒絕的可能——讓Tinder有了可趁之機，它訴求「輕鬆一滑，便能匹配」，確保對象對你一定有興趣。
該如何找出隱藏的情感阻力，以區隔出獨特的市場定位？

　 4、反彈
如果學校要寫email向校友募款，哪種訴求的效果最好？是利他、利己，還是「利他+利己」？
研究顯示，前兩種訴求都有加分，但若兩者湊在一起，卻會有反效果，因為推得太用力，讓人感覺被逼迫，就會引發反彈。
而誰能夠確定新產品會不會激起反彈？

(摘錄自博客來網路書店)

Career Forward: Strategies from Women Who've Made It

Grace Puma, Christiana Smith Shi
online access from ProQuest Ebook Central
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A USA TODAY bestseller, this groundbreaking, empowering guide for women—from former PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi—shows how to prioritize a career path, build professional value, and enjoy a full life both in and out of the workplace.

At a time when many long-held workplace structures and beliefs are changing, Career Forward is a beacon for women aspiring to achieve success and satisfaction in rewarding careers. Drawing on decades of experience reaching the top of Fortune 500 companies, Grace Puma and Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate the shifts that occur in any company, build a leadership identity, and have a full life in and out of work.

The authors challenge negative stereotypes about female ambition, and urge women to be bold, follow their dreams, and seize the chance to lead “big” lives. The secret is to focus on career first, job second. Instead of chasing a better job title or a salary bump, the goal should be a long-range career path that leads to success. “Career forward” means keeping a focus on the future and recognizing that being good at your job is often not enough—that you should take every opportunity to boost your connections, take on “difficult” assignments, and work actively to broaden your skills.

Packed with personal anecdotes and wisdom from women who’ve been there, and featuring quizzes and checklists for self-evaluation, Career Forward provides a wealth of valuable lessons, including the value of thinking of yourself as a “growth stock” and, instead of chasing the elusive work-life balance, living a well-rounded 360-degree life that fully embraces both. Offering a refreshing response to anyone who wonders whether working hard is really worth it, Puma and Smith Shi’s emphatic answer is “yes,” because by correctly following the blueprint in Career Forward, the rewards will far outweigh the effort.

(Excerpt from amazon.com)

哈佛商業評論推薦必讀AI趨勢

哈佛商業評論
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隨著ChatGPT引爆AI應用的無限可能，企業也進入AI轉型戰。當生成式AI顛覆商業遊戲規則，帶領組織AI轉型，學會與AI共事，才能不被市場淘汰。

本書收錄《哈佛商業評論》近期探討AI最重要的文章，從經營、行銷、轉型、人力資源、產品定價等各個面向探討所有經理人必須了解的AI趨勢，包括：
．ChatGPT如何改變機器與人類協作的工作方式
．正確應用AI行銷的方法
．成功採用機器學習的策略
．利用演算法為產品定價有什麼問題
．聰明使用機器人的策略
．如何培養員工的「數位心態」，加速企業轉型
．啟動AI轉型萬無一失的方法
．降低AI產品帶來的道德風險
．人工智慧啟動的新市場與新商戰模式

(摘錄自博客來網路書店)

The Song of the Cell: An Exploration of Medicine and the New Human

Siddhartha Mukherjee
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Winner of the 2023 PROSE Award for Excellence in Biological and Life Sciences and the 2023 Chautauqua Prize!

Named a New York Times Notable Book and a Best Book of the Year by The Economist, Oprah Daily, BookPage, Book Riot, the New York Public Library, and more!

In The Song of the Cell, the extraordinary author of the Pulitzer Prize-winning The Emperor of All Maladies and the #1 New York Times bestseller The Gene “blends cutting-edge research, impeccable scholarship, intrepid reporting, and gorgeous prose into an encyclopedic study that reads like a literary page-turner” (Oprah Daily).

Mukherjee begins this magnificent story in the late 1600s, when a distinguished English polymath, Robert Hooke, and an eccentric Dutch cloth-merchant, Antonie van Leeuwenhoek looked down their handmade microscopes. What they saw introduced a radical concept that swept through biology and medicine, touching virtually every aspect of the two sciences, and altering both forever. It was the fact that complex living organisms are assemblages of tiny, self-contained, self-regulating units. Our organs, our physiology, our selves—hearts, blood, brains—are built from these compartments. Hooke christened them “cells.”

The discovery of cells—and the reframing of the human body as a cellular ecosystem—announced the birth of a new kind of medicine based on the therapeutic manipulations of cells. A hip fracture, a cardiac arrest, Alzheimer’s dementia, AIDS, pneumonia, lung cancer, kidney failure, arthritis, COVID pneumonia—all could be reconceived as the results of cells, or systems of cells, functioning abnormally. And all could be perceived as loci of cellular therapies.

Filled with writing so vivid, lucid, and suspenseful that complex science becomes thrilling, The Song of the Cell tells the story of how scientists discovered cells, began to understand them, and are now using that knowledge to create new humans. Told in six parts, and laced with Mukherjee’s own experience as a researcher, a doctor, and a prolific reader, The Song of the Cell is both panoramic and intimate—a masterpiece on what it means to be human.

“In an account both lyrical and capacious, Mukherjee takes us through an evolution of human understanding: from the seventeenth-century discovery that humans are made up of cells to our cutting-edge technologies for manipulating and deploying cells for therapeutic purposes” (The New Yorker).

(Excerpt from amazon.com)

韌性：不確定時代的精進法則

張曉萌, 曹理達
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當情緒失控時，如何戰勝焦慮？
當身處逆境時，如何提升復原力？
當認知卡關時，如何打破慣性思考？
上市後佳評如潮，銷售量突破14萬冊！

●「溫水煮青蛙」的假設為何是錯的？
●面對不利情況，什麼原因導致人們選擇放棄？
●越有錢的人真的會越快樂嗎？
●時間能撫平傷痛也會沖淡幸福感？
●如何運用「焦慮拆彈法」阻斷災難性思考？

面對瞬息萬變的世界，你經常擔憂、猶豫不決，因為種種不確定性感到焦慮嗎？

令我們焦慮的，往往來自內心失去掌控感，而不是外界的壓力。我們的大腦天生傾向關注負面情緒，容易陷入悲觀的自動導航模式，而「我必須完美」、「我必須討人喜歡」、「我必須負責」……其實都是自我操控的信念。

知名心理學者張曉萌曾經接觸上千位企業家，在他們身上看到心理素質強大的特質，因而開設了「韌性的打造」課程。提升韌性不等於吃苦，而是科學地「尋樂」，系統性改變認知和行為。她融合腦科學、心理學、行為學等前沿科學理論和團隊最新研究後提出了「韌性飛輪」模型，從自我認知出發，建立持續小贏的人生目標，發掘專注熱愛的潛能，並且提供可視化的工具幫助讀者在情緒管理、思考訓練、人際關係方面不斷進化，成就更好的自己！

(摘錄自博客來網路書店)