Persuasive Writing: How to Harness the Power of Words

Peter Frederick 
online access from ProQuest Ebook Central
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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

(Excerpt from amazon.com)

質性資料的分析 : 方法與實踐 (Qualitative Data Analysis)

邁爾斯 (Matthew B. Miles), 休伯曼 (A. Michael Huberman) 著
online access from SuperStar Digital Library
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《質性資料的分析:方法與實踐》釐清了質性研究的科學取向，強化了質性研究者的邏輯思考與實作能力，使得研究新手們更容易走進質性研究之門，順利完成資料分析，進而提高研究者本人與讀者對研究成果的信心。《質性資料的分析:方法與實踐》可以說為質性研究者構築了一條為學的捷徑，它能指引出資料分析的先後之道，從而幫助研究者掌握這個世界的先後之道。

(摘錄自amazon.cn)

The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success

by Barbara Pachter
online access from McGraw-Hill ebook library
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The Definitive Guide to Professional Behavior

Whether you’re eating lunch with a client, Skyping with your boss, or meeting a business partner for the first time--it's all about how you present yourself. The Essentials of Business Etiquette gives you 101 critical tips for improving behavior in any business situation--all delivered in a quick, no-nonsense format.

"If you are looking for practical guidelines on how to conduct yourself in a business situation, what behaviors you need to use to get ahead, and how to be sure that you do not offend others, read this book!" -- MADELINE BELL, President and COO, The Children's Hospital of Philadelphia

"Pachter has once again done an excellent job at highlighting some key tools to succeed in leadership and how to conduct yourself in the workplace." -- JOSEPH A. BARONE, PharmD, FCCP, Acting Dean and Professor II, Rutgers University, Ernest Mario School of Pharmacy

"The pragmatic advice Barbara offers is sure to meaningfully help people be more confident and effective in multiple business situations." -- ELIZABETH WALKER, Vice President, Global Talent Management, Campbell Soup Company

“Readable, well-organized . . . presents practical, sound advice on the most common situations involving business etiquette: communication, body language, dress, dining, telephone, and cell phone use, making presentations, job interviewing, and many other essentials. Recommended. All business collections and readership levels.” -- CHOICE

(Excerpt from amazon.com)

 

Business Etiquette

赢在性格 (Type Talk at Work)

奧托. 克勞格 (Otto Kroeger), 珍妮特. M. 蘇森 (Janet M. Thuesen), 希爾. 路特萊奇 (Hile Rutledge) 著
online access from SuperStar Digital Library
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在本書中，我們將以一種令人欣喜的方式來審視我們的性格。它有助於我們與他人達成相互理解，以一種可靠的、積極的方式看待彼此間的差異——不計較處事或具體行為上的是非對錯，而致力於理解個人的性格偏好如何對我們自己及其他人產生影響。通過閱讀這本書，你可以清晰地認識到，不同性格類型的人會採取不同的方式完成每天的工作。讀書的過程也是如此。

有的人很干練，總是提前完成工作，你是不是也這樣呢？還是經常拖拖拉拉，直到最后一刻？有的人喜歡告訴下屬應該怎樣去完成工作，你的上司是不是也這樣呢？還是總讓你對身處的局面感到不甚明確？你是不是發現身邊有幾個人極富創造性，卻從不能在開會時准時出現？另一些人則需要詳細的規程才能集中精力做好每一件事？

奧托.克勞格、珍妮特.M.勞森在他們的暢銷書《贏在性格》中將幫助你輕鬆確定自己及身邊同事的性格類型。這是一本革命性的著作，在它的指導下你將真正理解自己身處的工作環境，並在其中得到最好的發展。本書作者在性格類型觀察方面聲名卓著，運用他提供的技術你將能夠最大限度地發掘員工的工作能力。

擁有本書，你將發現工作變得煥然一新。

(摘錄自dangdang.com)

The Young Professional's Survival Guide: From Cab Fares to Moral Snares

C.K. Gunsalus
online access from ProQuest Ebook Central
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Imagine yourself in your new job, doing your best to make a good impression—and your boss asks you to do something that doesn’t feel right, like fudge a sales report, or lie to a customer. You have no idea how to handle the situation, and your boss is hovering. When you’re caught off guard, under pressure from someone more powerful, it’s easy to make a mistake. And having made one, it’s easier to rationalize the next one.

The Young Professional’s Survival Guide shows how to avoid these traps in the first place, and how to work through them if you can’t avoid them. Many of the problems that arise in the workplace are predictable. C. K. Gunsalus, a nationally recognized expert on professional ethics, uses short, pungent real-world examples to help people new to the work world recognize the situations that can lead to career-damaging missteps—and prevent them. Gunsalus offers questions to ask yourself (and others) to help you recognize trouble and temptation, sample scripts to use to avoid being pressured into doing something you’ll regret, and guidance in handling disputes fairly and diplomatically. Most of all, she emphasizes, choose your mentors for their characters as well as their titles and talents.

You can’t control the people around you, but you can control what you do. Reliance on a few key habits and a professional persona, Gunsalus shows, can help you advance with class, even in what looks like a “casual” workplace.

(Excerpt from amazon.com)

如何改變世界: 社會企業家與新思想的威力 (How to Change the World)

戴維‧伯恩斯坦 (David Bornstein) 著
online access from SuperStar Digital Library
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商業企業家以經濟而言意味著什麼，社會企業家對社會變革就意味著什麼。

戴維‧伯恩斯坦寫道︰他們是那些為理想驅動、有創造力的個體，他們質疑現狀、開拓新機遇、拒絕放棄，最後要重建一個更好的世界。

《如何改變世界》講述的就是這些卓越個體引人入勝的故事。在美國，一個叫J.B.施萊姆的男人幫助了數以千計的來自低收入家庭的中學生進入大學。在南非，一個叫維洛尼卡‧霍薩的女人發展出一種以家庭為基礎的艾滋病病人護理模式，改變了政府的衛生醫療政策。在巴西，因為法維奧‧羅薩的努力，數以十萬計的邊遠農村居民用上了電。還有美國人詹姆斯‧格蘭特領導和“行銷”了一場全球兒童免疫運動，挽救了2,500萬個生命，也因此為自己樹立了聲望。再還有美國人彼爾‧德雷頓，他創建了一個自願者基地“阿育王”——資助和支持了這些社會企業家，以及千餘個像他們那樣的人，將它們的思想威力撒播到世界各地。

《如何改變世界︰社會企業家與新思想的威力》要告訴我們的是，憑著決心和創造精神，個人也能夠創造出非凡成就。對那些追求在世上留下一個正面印記的人而言，這即是一本激勵讀物也是一本無價的行動指南。它將改變你看世界的方式。

(摘錄自博客來網路書店)